General Manager

About Us

Broad River Retail is an organization of integrity, diversity, and culture working together for the purpose of ‘Furnishing Life’s Best Memories’. At Broad River, we call all our employees “Memory Makers” because everyone has the power to make positive memories for our Guests, their families, co-workers, and communities. We take pride in training and developing our teams to provide a premier customer experience. Our Memory Makers are the driving force behind our growth as the largest and fastest-growing Ashley licensee in the U.S., earning us a spot on the Top Places to Work list two years in a row.

About the Role

The General Manager reports directly to the Multi-Unit Leader and is part of the Retail Performance team. We're seeking a hands-on Retail Sales Leader to drive results, lead a team of 10+ consultants, and uphold high standards in sales performance, customer experience, and showroom operations. This role involves coaching, hiring, and executing key sales strategies while ensuring consistency in processes and exceeding customer expectations. Ideal candidates are energetic, accountable, and passionate about retail leadership.

Responsibilities

• Champion our Mission, Values, and Customer Beliefs
• Lead all sales activities and initiatives
• Oversee the consistent implementation of processes and policy standards across stores
• Own and drive sales performance in a retail location with 10+ Home Furnishing Consultants
• Recruit, hire, and retain top talent
• Be a hands-on, energetic sales leader with a passion for retail
• Instruct, demonstrate, practice, and validate a clearly defined sales process with your direct team
• Organize multiple competing priorities while meeting deadlines
• Maintain the highest standards of personal and professional conduct
• Maximize your own potential through continual self-improvement and accountability
• Focus on our customers’ needs and strive to exceed their expectations
• Recognize others’ values and work together in a respectful manner
• Seek efficiency through improving processes and technology
• Be accountable to hit weekly targets: Revenue to Budget, Sleep Budget, Diamond Care (Furniture Protection), and Sales Per Guest
• Supervise showroom appearance standards, including general cleanliness, tidiness, and accurate price tagging
• Participate in calls to review store results (relative to goals) month-to-date for Sales per Traffic Up and other measurements such as Staffing Levels, Marketing Feedback, and Sales Successes and Opportunities

Workplace Environment

This is an in-store position primarily performed on the sales floor in a customer-facing role. Physical requirements may include extended and frequent periods of standing, walking, moving, and lifting. Candidates must be able to perform the essential physical requirements to accommodate the functions of this job. In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to empower individuals with disabilities to undertake the essential duties and responsibilities of the position.

Benefits

• Performance-based bonus potential
• Medical, dental, vision, and life insurance options
• Paid time off and 401K matching contribution
• Employee discount (40%) at BRR locations
• Internal opportunities for career growth and advancement

Pay

Salary is based on numerous factors, including experience, knowledge, and skill.

Our Commitment

Broad River Retail is committed to creating a place where everyone feels respected, valued, and able to reach their full potential. Regardless of race, gender, religion, sexual orientation, age, disability, or family status, we firmly believe our work is at its best when everyone feels free to be their most authentic self.