General Manager

About the role

Welcome to Aqua-Tots! We are saving lives by teaching children all over the world how to become safe and confident swimmers for life and we’re looking for a passionate General Manager (GM) to lead our team! At Aqua-Tots, we believe swimming creates opportunities for families one child, one lesson, one neighborhood at a time. The right leader will be welcoming, enthusiastic, and embody our Core Behaviors: Be Friendly, Be Driven, Be Humble, and Be Willing. If this sounds like you, we’d love to meet you! Learn more about us here.

Responsibilities

• Lead the Team: Recruit, coach, and inspire staff to deliver consistent, high-quality lessons in a safe, fun, and welcoming environment
• Create Excellent Family Experiences: Ensure strong customer service, smooth scheduling, and solutions to any issues
• Drive Sales & Growth: Manage sales goals, track leads, and engage families to grow the school
• Maintain Facility Standards: Ensure the pool, lobby, and facility meet Aqua-Tots brand standards for cleanliness, safety, and overall appearance
• Oversee Operations: Handle staffing, scheduling, payroll, and budgets while keeping operations running smoothly
• Partner for Success: Collaborate with the Area Integrator and Operations Team to maintain excellence in all areas

Requirements

• 2+ years of management experience (operations, hospitality, education, or retail preferred)
• Strong customer service and people leadership skills
• Someone who thrives on building teams, solving problems, and creating positive experiences
• Flexible availability to meet the needs of the school
• High School diploma or GED required; Bachelor’s degree preferred
• CPR/First Aid Certified (or willing to obtain- we’ll provide training)

Benefits

• Competitive salary and benefits package (health, dental, vision, 401k + match, PTO, parental leave, employee discounts)
• Growth opportunities with a company that invests in its leaders
• A positive, mission-driven culture where you’ll make a difference every day
• The chance to join a supportive, fun team that celebrates success together