General Manager and Agency Operations Director and Sales Manager

About the role

This is a non-producer role and requires someone who currently resides in the DFW area with a commute that works for Richardson, Texas. We are seeking an elite operator to serve as General Manager and Operations Director, leading our Richardson office to scale a high-performance insurance agency. You will be responsible for driving revenue growth, optimizing workflows, and ensuring every customer receives a world-class experience.

Responsibilities

• Drive Revenue & Operational Excellence
• Sales Leadership & Floor Management
  • Recruit, train, and mentor licensed producers
  • Run joint appointments and enforce proven sales processes
• Lead Flow & Metric Tracking
  • Track dialer metrics and manage lead distribution
  • Optimize conversion rates to maintain high and profitable activity
• Customer Retention & Service
  • Develop and enforce strict operational procedures for exceptional customer service
  • Oversee service operations to maximize renewals and cross-sells
• Agency Operations
  • Ensure smooth daily office function, including compliance and technology utilization

Requirements

• Must reside in the DFW area with a viable commute to Richardson, Texas
• Experience: 5+ years in the Property & Casualty insurance industry with a proven track record in managing people, hitting sales metrics, and running agency operations; prior Farmers Insurance experience is a plus
• Licenses: Texas Property & Casualty license required; Life & Health license preferred or willingness to obtain it within 30 days
• Leadership: Ability to hold salespeople accountable to KPIs without crushing morale; natural mentor with a demanding leadership style
• Technical Proficiency: Familiarity with agency management systems, auto-dialers, and CRM tools

Compensation

$60,000–$95,000 base salary plus aggressive performance incentives tied directly to agency growth.

Benefits

• Paid Time Off
• Clear pathways for career growth within the Farmers network
• Bonus and contest opportunities
• World-class training