GCD - Performance, CRM and Scale
About the role
We are makers. We create because we are curious, and we believe that the best way to prove an idea works is to make it real. As the GCD, Scaled CRM & Performance, you will lead the creative vision, systemic strategy, and asset excellence across our clients' largest scaled digital workstreams.
Responsibilities
Systemic Brand & Performance Direction: Enforce an uncompromising narrative and visual standard across all scaled channels. Ensure that high-volume, localized, and automated assets feel premium, clear, and contextually relevant.
Operational Overhaul & Program Architecture: Partner directly with leadership across account, strategy, production and content innovation to establish comprehensive program management. Lead the structural evolution of the business by turning micro-processes into macro changes, moving the team away from fragmented, manual workflows.
Responsible Automation & Innovation Culture: Partner with implementation engineers and technology leads to foster a culture of active experimentation, driving the integration of AI across all forms of creative output and ways of making. Oversee the scaled rollout of automated toolkits responsibly, ensuring that technology acts as a creative unlock to expand capabilities without compromising structural quality.
Uncompromising Artistry Standards: Act as the ultimate gatekeeper for holistic craft across all creative disciplines. Ensure that copywriting, concept development, design standards, email best practices, typography, layout precision, motion graphics, and all other elements of textual and visual artistry are upheld to our highest creative standards, regardless of production volume.
Unified Vision & Senior Team Evolution: Define the overarching creative roadmap and empower the senior creative leaders underneath you to actively champion it within their dedicated workstreams. Clearly separate high-level strategic vision from day-to-day project execution, ensuring your leadership layer is driving business growth and client confidence while holding teams accountable to a future-facing model.
Client Trust & Growth Portfolio: Act as an authoritative strategic peer to client VPs and Product Marketing Directors (PMMs). Elevate the agency's relationship from a traditional execution utility to a trusted growth partner that proactively unlocks new digital marketing scopes.
Requirements
Senior Agency Leadership: 12+ years of experience leading cross-functional creative teams within top-tier digital agencies or tech-native brand organizations, with a proven track record managing large-scale global accounts.
Performance Marketing & CRM Mastery: Deep expertise in the architecture of high-volume digital advertising, lifecycle email infrastructure, data-driven CRM systems, and UX/UI performance metrics.
Technical Literacy & "Maker" Mindset: A forward-thinking leader who understands the mechanics of how work is made and has a proven interest in using AI suites, dynamic creative optimization (DCO), and automated toolkits to accelerate output.
Exceptional Craft & Precision: A sharp eye for design, motion, and narrative structure. The ability to look at a highly structured B2B deck, a localized performance banner, or a complex email sequence and immediately identify how to elevate its artistic execution.
Change Management Grit: The senior-level presence and emotional intelligence required to restructure legacy teams, disrupt long-standing production habits, and transition a massive operational engine into an automated, tech-enabled future.
Qualifications
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve.
Skills
Excellent, full coverage medical, dental, and vision insurance
Generous PTO and 15 company-wide holidays
Paid parental leave
Work-life balance with an emphasis on personal well-being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride
Authentic commitment to DEI efforts and sustainable growth
Benefits
- Excellent, full coverage medical, dental, and vision insurance
- Generous PTO and 15 company-wide holidays
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride
- Authentic commitment to DEI efforts and sustainable growth
Pay
$170,000—$200,000 USD
Schedule
The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.