Gap Inc. Sr. Manager, Creator Commerce

About the role

The Sr. Manager of Creator Commerce is responsible for leading creator affiliate strategies across Gap Inc. brands. This includes building and owning affiliate initiatives, collaborating with various teams, and measuring performance.

Responsibilities

• Lead with vision: Build and own creator affiliate strategies across the Gap Inc. brands, leveraging direct connection, close communication and relationship building to grow the creator commerce footprint.
• Drive Impact: Oversee planning, execution and optimization of affiliate initiatives in support of overarching brand and product priorities, delivering on revenue goals as well as key cultural relevance measures.
• Grow Community: Cultivate meaningful affiliate relationships that go beyond one-off partnerships to build real brand love, loyalty and organic advocacy.
• Spot What's Next: Stay on top of the platforms, tools and trends that shape the creator economy, consistently bringing fresh ideas, personalities, styles, and formats to the mix.
• Collaborate: Partner with brand marketing, social, performance, legal, tech, and product teams, as well as influence and marketplace teams at top social and affiliate platforms, to ensure Gap Inc.'s creator commerce efforts integrate seamlessly into the bigger picture.
• Measure: Forecast, track, measure and report all efforts for ongoing optimization and stay close to the data to elevate opportunities as they arise.
• Coach: Serve as the voice of strategic vision, best practices and education for your team to foster a creative and collaborative environment for career growth and development.

Requirements

8+ years marketing experience with 5+ years experience in affiliate and influencer marketing, 3+ years of experience managing teams, strong history of executing affiliate marketing campaigns through platforms like LTK and ShopMy, familiarity with creator marketing management software, exceptional communication and relationship-building skills, deep understanding of performance-driven creator programs, affiliate marketing platforms and creator partnership models, demonstrated success in balancing culture and commerce to deliver conversion as well as relevance, strong analytical abilities, with a track record of reporting and optimizing performance metrics for affiliate campaigns, ability to thrive in a complex, matrixed environment where you can learn quickly and drive meaningful change, entrepreneurial mindset, ready to turn ambiguity into action and infuse strategy across the enterprise.

Qualifications

Salary Range: $149,900.00 - $194,900.00 Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits

At Gap Inc. Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. One of the most competitive Paid Time Off plans in the industry. Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice. Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay. Employee stock purchase plan. Medical, dental, vision and life insurance. See more of the benefits we offer. For eligible employees Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.