Jobs · Business Development · California

Gap Inc. Sr. Manager - Channel Activation (Affiliates)

BoF Careers · San Francisco, CA · 1 mo ago
Business Development$150k–$195k/yrFull-time
We need to output HTML fragment with sections: About the role (but we already have "About The Role" heading in source; we should use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). The posting includes "About The Role" (which is like About the role). Then "What You'll Do" (Responsibilities). Then "Who You Are" (Qualifications/Requirements/Skills). Then "Salary Range:" (Pay). Then "Benefits". Also there is an initial "About Gap Inc." which is company overview; we should not repeat job title; but we can include as a paragraph? The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it." The "About Gap Inc." is not a heading per se; it's a paragraph describing company. We can keep it as a

before sections. However we need to preserve all substantive information; we should not drop company overview. It's not a heading; we can just put it as a

. Then we need sections: About the role (maybe from "About The Role" paragraph). Responsibilities (from "What You'll Do"). Qualifications/Skills/Requirements (from "Who You Are"). Pay (Salary Range). Benefits (from Benefits). Schedule not present, so omit. We must not create sections with filler like "commensurate with experience". Not needed. We need to use

  • for any list of duties/requirements/benefits. The responsibilities are a list of bullet-like sentences each starting with a verb. We should convert each line into
  • . Similarly, "Who You Are" includes bullet-like sentences; we can make a list. Benefits also list. We need to preserve all substantive information; do not invent or summarize away detail. Let's extract content. Company overview paragraph: "About Gap Inc. At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture. Our portfolio-Old Navy, Gap, Banana Republic, and Athleta-each brings a distinct point of view to how we show up in the world and serve our customers. Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement. We're driven by a shared purpose: to bridge gaps-between people, perspectives, and possibilities-to create a better world. We're building a team that performs at a high level-people who think boldly, take ownership, and turn ideas into impact. If you're ready to learn fast and help shape what's next, you'll fit right in." We'll put that as a

    . Now About the role: The paragraph after "About The Role". It says: "The Sr. Manager of Affiliates is responsible for supporting in the activation and execution of Global Affiliate Marketing programs in an effective way for Gap Inc. and its brands. Sitting within the broader Marketing Shared Services organization, this role will provide a strong understanding of affiliate marketing strategies and best practices. This role will work closely with Channel Activation, Channel Planning, and Brand Marketing teams, and Gap Inc.'s Media Agency partners to manage Affiliates programs and drive valuable change across the brands. They will be a key player in the effort to identify opportunities for greater economies of scale and synergies across Gap Inc.'s portfolio of brands." We'll put that as a

    under

    About the role

    . Now Responsibilities: "What You'll Do" bullet points: - Lead the implementation of a comprehensive affiliate marketing plan and roadmap for two Gap Inc brands that support brand and revenue goals. - Govern the day-to-day-to-day management of team goals and provide guidance on appropriate prioritization and escalation of items to propel business initiatives - Consistently evaluate performance by measuring against standardized set of KPIs to ensure that activity is adequately delivering across a set of defined metrics - Regularly identify and communicate to stakeholders' opportunity areas in Affiliates program activity by taking a holistic view of work across Gap Inc.'s brands and aligning priorities to business needs - Remain up to date on Affiliate trends to continually recommend shifts as necessary to achieve company goals and remain competitive in the industry - Routinely digest performance data to draw actionable insights and initiate data-driven decisions that optimize Affiliates program efforts across Gap Inc.'s brands - Regularly collaborate with Channel Planners to consistently align overall media strategy, drive valuable outcomes and increase brand awareness - Maintain strong relationships with affiliate Media Agency partners to ensure top performance of Affiliates ventures - Partner with Creative and Brand teams to ensure creative is optimized for various media channels We need to preserve punctuation; but we can just put each as
  • . Now Qualifications/Requirements/Skills: "Who You Are" bullet points: - Skilled marketing leadership experience, with 6-9 years in Affiliate marketing - Strong history of collaborative leadership, team building, and managing individual contributors - Experience supporting in the planning and executing of Affiliates campaigns while scaling performance-driven marketing channels - Strong knowledge of Affiliates channels, technologies, best practices, and trends - Experience in a highly complex, matrixed organization with proven ability of working cross-functionally to drive change - Highly communicative and collaborative with history of driving positive outcomes across multiple teams and functions - Entrepreneurial spirit that works through ambiguity, continuously improve ways of working, and infuse strategic thinking We could split into Requirements and Skills but instruction says prefer few substantive sections over many thin ones. We could combine into one section "Requirements" or "Qualifications". The allowed headings include Requirements, Qualifications, Skills. We need to decide. Since the content includes experience, skills, knowledge, we could put under

    Qualifications

    with a list. Or we could split into Requirements and Skills but that would be thin. Better to have one section "Qualifications". We'll use

    Qualifications

    and list. Now Pay: Salary Range: "$149,900.00 - $194,900.00 Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements." We need to put under

    Pay

    as a

    . Should we include the sentence about minimum wage etc. Yes preserve. Now Benefits: The benefits paragraph: "Benefits At Gap Inc. Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.One of the most competitive Paid Time Off plans in the industry.*Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*Employee stock purchase plan.*Medical, dental, vision and life insurance.* See more of the benefits we offer.For eligible employees" We need to preserve all substantive information. There are some asterisks and run-on sentences. We'll keep as is but maybe split into list items for each benefit. The instruction: Use

    • for any list of duties/requirements/benefits. So we should make a list. Let's parse benefits: - Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. - One of the most competitive Paid Time Off plans in the industry. - Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice. - Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay. - Employee stock purchase plan. - Medical, dental, vision and life insurance. - See more of the benefits we offer. (maybe not needed but it's substantive? It's a reference; we can keep as a list item.) - For eligible employees (maybe incomplete; but it's part of the sentence: "For eligible employees". Actually the original: "See more of the benefits we offer.For eligible employees". Likely missing space. We'll keep as a sentence: "See more of the benefits we offer. For eligible employees". Might be better to keep as is. We'll create list items accordingly. Now we need to output only HTML fragment, no /, no markdown fences. Thus final output:

      About Gap Inc....

      About the role

      ...

      Responsibilities

      • ...
      • ...

      Qualifications

      • ...
      • ...

      Pay

      ...

      Benefits

      • ...
      • ...
      Make sure to preserve punctuation exactly as in source, but we can adjust minor formatting. Let's craft. Company overview paragraph: keep as is. Check for any stray line breaks; we'll output as a single paragraph. Now About the role paragraph: keep as is. Now Responsibilities list items: ensure each starts with capital letter as in source. List: - Lead the implementation of a comprehensive affiliate marketing plan and roadmap for two Gap Inc brands that support brand and revenue goals. - Govern the day-to-day management of team goals and provide guidance on appropriate prioritization and escalation of items to propel business initiatives - Consistently evaluate performance by measuring against standardized set of KPIs to ensure that activity is adequately delivering across a set of defined metrics - Regularly identify and communicate to stakeholders' opportunity areas in Affiliates program activity by taking a holistic view of work across Gap Inc.'s brands and aligning priorities to business needs - Remain up to date on Affiliate trends to continually recommend shifts as necessary to achieve company goals and remain competitive in the industry - Routinely digest performance data to draw actionable insights and initiate data-driven decisions that optimize Affiliates program efforts across Gap Inc.'s brands - Regularly collaborate with Channel Planners to consistently align overall media strategy, drive valuable outcomes and increase brand awareness - Maintain strong relationships with affiliate Media Agency partners to ensure top performance of Affiliates ventures - Partner with Creative and Brand teams to ensure creative is optimized for various media channels Note: second bullet missing a period at end; we keep as is. Now Qualifications list: - Skilled marketing leadership experience, with 6-9 years in Affiliate marketing - Strong history of collaborative leadership, team building, and managing individual contributors - Experience supporting in the planning and executing of Affiliates campaigns while scaling performance-driven marketing channels - Strong knowledge of Affiliates channels, technologies, best practices, and trends - Experience in a highly complex, matrixed organization with proven ability of working cross-functionally to drive change - Highly communicative and collaborative with history of driving positive outcomes across multiple teams and functions - Entrepreneurial spirit that works through ambiguity, continuously improve ways of working, and infuse strategic thinking Now Pay paragraph: "$149,900.00 - $194,900.00 Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements." Now Benefits list: - Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and

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