FVP - Marketing

Essential Duties And Responsibilities

• Directs the development and implementation of the bank’s marketing strategy.
• Directs and oversees product and service positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Oversees and directs the bank’s brand and corporate image strategy.
• Aligns the brand elements with the bank’s corporate values, mission, goals and objectives.
• Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
• Strategizes and manages the development of digital marketing strategies and new digital projects, including social tools and micro sites.
• Manages the development of goals, plans, budgets, cost benefit analysis, priorities and policies for website, digital and social presence.
• Directs and oversees digital properties including corporate web site, social media platforms and intranet.
• Ensures effective control of marketing results and directs corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Provides strategic direction and management for tracking/reporting/metrics of digital marketing strategies.
• Oversees the marketing team, coaches and manages to ensure marketing plan objectives are met.
• Establishes and maintains relationships with industry influencers, key community and strategic partners.
• Guides preparation of marketing activity reports and oversees presentations to executive management.
• Directs the establishment and maintenance of a consistent corporate image throughout all product lines, promotional materials, and events.
• Analyzes, interprets, and complies with government rules and regulations.

Skills Required

• Strong communication skills (written and verbal)
• Critical thinking
• Excellent time management and organization
• Ability to work collaboratively with internal and external partners
• Strong work ethic
• Computer/Technical Skills: Proficiency in MS Office (Word, Excel, PowerPoint, Outlook); CRM experience a plus

Work Environment And Physical Demands

• The working conditions and physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the associate is regularly required to sit, use hands to sort, write and keyboard, and to listen and speak.
• The associate is frequently required to reach, walk, stoop, crouch.
• The associate is occasionally required to stand, lift, bend, drive and travel.