Future Opportunity Brand Manager
About the role
The Hershey Company is seeking a Brand Manager, Innovation to lead and support innovation initiatives from discovery and ideation through commercialization using Hershey’s stage-gate process. This role requires a strategic and analytically minded marketer with experience in Brand Management, Innovation, Marketing, Consumer Insights, Strategy, or a related business function.
Responsibilities
- Lead and support innovation initiatives from discovery and ideation through commercialization using Hershey’s stage-gate process.
- Partner with Consumer Insights to identify trends, unmet consumer needs, and whitespace opportunities that fuel growth.
- Contribute to annual business planning, strategic planning, and ongoing business re-planning efforts.
- Analyze business performance and marketplace dynamics to develop recommendations across key marketing levers, including advertising, promotion, innovation, pricing, and retail programming.
- Lead cross-functional teams to ensure successful execution of marketing and innovation plans.
- Develop assessments of consumers, customers, competitors, and market trends, translating insights into actionable business recommendations.
- Build strong relationships with internal stakeholders and external agency partners to drive project success.
- Support achievement of business growth, profitability, and market share objectives while developing broad general management capabilities.
Requirements
- Minimum 3+ years of relevant professional experience in Brand Management, Innovation, Marketing, Consumer Insights, Strategy, or a related business function.
- Proven ability to manage multiple projects in a dynamic environment; project management experience preferred.
- Strong leadership, collaboration, and interpersonal skills with the ability to influence cross-functional teams.
- Superior strategic-thinking, analytical, and problem-solving capabilities.
- Demonstrated ability to translate data and insights into actionable business recommendations.
- Strong verbal and written communication skills, including presenting recommendations to senior leadership.
- Experience with syndicated data (Nielsen, Circana/IRI, or similar) is a plus.
- Previous P&L exposure is a plus.
Qualifications
- MBA required.
Skills
- Strategic Thinking
- Project Management
- Collaboration
- Leadership
- Interpersonal Skills
- Problem Solving
- Data Analysis
- Communication
- Consumer Insights
- Market Research
- Marketing Strategy
- Financial Analysis
- Business Planning
- Team Leadership
- Market Trends Analysis
- Competitive Analysis
- Product Development
- Customer Relationship Management
- External Agency Partnerships
- Financial Performance Evaluation
- Business Growth Strategies
- Market Share Optimization
- Broad General Management Capabilities
Benefits
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work. Benefits may vary based on role, location, and eligibility.
Pay
Competitive pay is offered based on experience and qualifications.
Schedule
Flexible work arrangements are available where applicable.
Equal Opportunity Employer
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.