Full Stack Engineer, Marketing
WeShare Health · Norfolk, VA · 4 mo ago
EngineeringFull-time
About the role
The Marketing Engineer on the Marketing team will play a critical role in building, managing, and optimizing front-end and back-end technology that drives our digital acquisition, analytics, and customer engagement efforts. This role blends strong engineering capability with an understanding of marketing systems, data flows, and performance-driven experimentation.
Responsibilities
- Design, build, and maintain full-stack applications that support marketing initiatives, including landing pages, internal tools, integrations, and automation workflows
- Closely partner with Brand, Product, and Analytics teams to translate business requirements into technical solutions
- Develop and optimize APIs, data pipelines, and integrations across marketing platforms (CMS, Salesforce, marketing automation, analytics tools, ad platforms, etc.)
- Build high-performance, responsive web experiences that support acquisition campaigns and A/B/multi-variate testing
- Implement tracking, tagging, and data collection frameworks to ensure accurate measurement across digital channels
- Own technical QA for marketing launches, ensuring reliability, scalability, and data integrity
- Collaborate with designers and marketers to rapidly prototype and iterate on new ideas
- Maintain and improve internal dashboards, reporting tools, and data visualizations used by the marketing team
- Evaluate new technologies and tools that can enhance marketing efficiency, automation, and personalization
Requirements
- Bachelor’s Degree in Computer Science, Engineering, or a related technical field
- 7+ years of experience as a full stack engineer or software developer
- Strong proficiency in front-end frameworks (Ionic, Vue, or similar) and back-end technologies (Python, Node.js, or C+)
- Experience working with databases (SQL and NoSQL) and building scalable APIs
- Familiarity with marketing technology platforms (Marketing Cloud and Salesforce)
- Strong understanding of web analytics, tracking, and Google Tag Manager
- Experience integrating with third-party APIs, ad platforms, and data tools
- Ability to work cross-functionally with non-technical stakeholders and translate needs into technical requirements
- Comfortable working in a fast-paced environment with shifting priorities
- Strong problem-solving skills and a proactive, ownership-driven mindset
Qualifications
- Preferred Qualifications: Experience leveraging AI tools (e.g., Anthropic) to accelerate workflows, including building, testing, and optimizing processes; Experience supporting digital acquisition, growth marketing, or lifecycle marketing teams; Background in consumer brands or high-growth environment; Understanding of data visualization tools (Tableau, Power BI, etc.)
Benefits
Competitive Salary and benefits
Great culture where you work with the founders and key stakeholders in a relaxed, but innovative atmosphere.
UHSM is an Equal Opportunity Employer.
Pay
TBD
Schedule
Varies