FSO, Business Consulting - Studio & Marketing Transformation - Senior Manager

EY · Atlanta, GA · 1 wk ago

On-siteConsulting$150k–$344k/yrFull-time

About the role

The opportunity is to shape and lead complex, multi-workstream engagements with Financial Services clients across Wealth & Asset Management (WAM), Banking & Capital Markets (BCM), and Insurance (INS). You will serve as a trusted advisor to CMOs and their leadership teams, helping them reinvent the marketing function end-to-end.

Responsibilities

Own complex, multi-workstream engagements spanning marketing strategy, operating model, operations, performance measurement, and forecasting.
Advise FS CMOs and C-suite on B2B (ABM, onboarding), B2C (acquisition, retention, loyalty, cross-sell), and B2B2C (advisor, broker, partner, embedded) marketing strategies and models.
Champion new approaches — GEO, AI-driven personalization, agentic marketing, modern attribution and forecasting — and translate them into pragmatic client outcomes.
Lead the AI agenda for Marketing Transformation: define how AI-enabled martech tools reshape marketing operating models, ways of working, and value delivery.
Drive engagement economics, quality, and risk; develop and manage high performing teams.
Originate, qualify, and close new opportunities across WAM, BCM, and INS; build and own a personal pipeline.
Develop and nurture senior client relationships (CMO, CGO, CDO, COO) and turn them into long-term engagements.
Lead pursuits end-to-end: shaping deals, leading proposals and orals, and negotiating commercials.
Build and scale Studio+ offerings (marketing strategy, operating model, operations, performance, forecasting, AI-enabled marketing) and the go-to-market plan behind them.
Represent EY externally (industry events, publications, alliances) and grow the Studio+ brand in the FS marketing community.
Partner with EY account, sector, and alliance teams to drive cross-sell and pull-through revenue.

Requirements

Bachelor's degree (MBA or Master's strongly preferred).
8+ years of relevant experience in marketing consulting, marketing leadership, or marketing transformation in Financial Services.
Deep expertise in at least one FS sub-sector (WAM, BCM, or INS) and working knowledge of the others.
Proven leadership across the marketing value chain — strategy, operating model, operations, performance, and forecasting.
Track record across B2B (ABM, onboarding), B2C (acquisition, retention, loyalty, cross-sell), and B2B2C contexts.
Demonstrated track record in business development: originating, selling, and closing multi-million-dollar engagements.
Strong fluency with AI tools and a clear point of view on how AI is reshaping marketing; experience embedding AI into client work and offerings.
Demonstrated experience applying emerging approaches (GEO, AI, agentic marketing) in real client work.
Willingness to travel 50–80%.

Qualifications

Senior leadership experience in an FS marketing function, a top consultancy, or a leading agency.
A strong network across FS CMO and marketing leadership communities.
Proven success building and growing practice areas, offerings, or studios.
Experience shaping AI-enabled marketing propositions and selling them to FS clients.

Skills

Sharp Financial Services lens combined with a modern view of marketing.
Strong business development track record.
Fluency in AI.

Benefits

At EY, we offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $150,400 to $343,600. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $180,500 to $390,500. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.

Pay

The base salary range for this job in all geographic locations in the US is $150,400 to $343,600. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $180,500 to $390,500. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography.

Schedule

Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year.