FSO, Business Consulting - Marketing Transformation - Staff

New York, NY • Full-time

About the role

The Staff Consultant in the Marketing Transformation practice at EY will work with Financial Services clients to enhance their customer acquisition, engagement, and retention strategies. This role is part of a diverse team focused on transforming marketing strategies through analytics and emerging technologies. The consultant will support various marketing transformation initiatives while developing skills in consulting and customer strategy. The position emphasizes collaboration with multidisciplinary teams to deliver value to clients.

Responsibilities

• Support client engagements related to marketing strategy, marketing operating models, and performance measurement.
• Conduct research and analysis on Financial Services sectors and emerging trends in marketing.
• Assist with the development of client deliverables, including customer journey maps and campaign strategies.
• Gather, organize, and analyze data to support various marketing initiatives.
• Leverage AI-enabled tools to accelerate research and insight generation.

Requirements

• A bachelor's degree in Marketing, Business, Communications, Data Analytics, Economics, or a related field is required.
• 0–2 years of relevant experience in marketing, consulting, analytics, Financial Services, or a related area.
• Experience working with Excel and analyzing data to support business decisions is essential.
• Familiarity with data visualization and analytics tools such as Power BI, Tableau, or SQL is preferred.
• Exposure to AI-enabled tools and platforms, including ChatGPT and Microsoft Copilot, is advantageous.

Pay

$69,700 - $130,600 per year

Benefits

Ernst & Young (EY) offers a comprehensive and competitive benefits package designed to support the well-being of its employees across various dimensions.