FSI Analyst Relations Lead, Industry Analyst Relations

About the role

Are you ready to shape how Amazon Web Services (AWS) is perceived by the world's leading industry analysts in financial services? As the Analyst Relations Lead for Financial Services Industry (FSI), you will own the strategy and execution of analyst relations programs that position AWS as a trusted partner for financial institutions worldwide. You will craft compelling narratives for both internal and external audiences, translating complex cloud and technology offerings into clear, persuasive messaging that resonates with analysts, customers, and stakeholders. You will define the analyst relations roadmap, build a program that shape market perception of AWS's FSI capabilities, and partner across the organization to ensure our positioning is consistent and data-driven. This role calls for someone with hands-on analyst relations expertise and a genuine interest in financial services. If you are an analytical, creative marketing professional who thrives in ambiguity and wants to make a measurable impact, we want to hear from you.

Responsibilities

• Lead the global analyst relations strategy for AWS's Financial Services Industry practice, developing and executing programs that strengthen AWS's positioning with key industry analysts such as Gartner, Forrester, Celent, and IDC.
• Build and maintain relationships with financial services industry analysts, coordinating briefings, inquiry sessions, and advisory engagements that clearly communicate AWS's value and impact to financial institutions.
• Partner with cross-functional stakeholders including product marketing, sales, public relations, and FSI business teams to align messaging priorities, negotiate resourcing, and deliver integrated analyst relations plans.
• Establish workflows, performance metrics, and reporting mechanisms to measure analyst sentiment and program effectiveness, using data to optimize engagement strategies and communicate results to leadership.

About the team

The Industries Analyst Relations team shapes how the world's leading industry analysts—Gartner, Forrester, Celent, IDC, and others—understand and evaluate AWS's industry-specific capabilities. We own the analyst relations strategy across our priority industries, including Financial Services, and partner closely with product marketing, sales, public relations, and industry business teams to ensure AWS's positioning is consistent, differentiated, and grounded in data. We value curiosity, creativity, and ownership. Our team members operate with a high degree of autonomy, navigate ambiguity with confidence, and measure success by the tangible impact we have on how AWS is perceived in the market. If you want to do work that is visible, strategic, and genuinely moves the needle on AWS's industry reputation, you'll find a home here.

Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results