Front-End Content Developer
Lane Bryant · New Albany, OH · 2 wk ago
MarketingFull-time
About the role
The Front-End Content Developer will build high-impact marketing experiences across our digital channels. This role focuses on translating design and brand strategy into fast, responsive, accessible, and conversion-optimized web experiences—including homepages, landing pages, and content modules. The Content Developer will work at the intersection of engineering, UX, and marketing, bringing campaigns to life with engaging user interactions and always with a focus on the customer.
Responsibilities
- Develop and maintain responsive, high-performance marketing pages and components using modern front-end technologies
- Translate design concepts, wireframes, and brand guidelines into high-quality, production-ready code
- Build reusable components and templates for campaigns, landing pages, and promotional content
- Optimize front-end performance for speed, accessibility, SEO, and conversion rates
- Partner with marketing, UX, and design teams to implement A/B tests and personalization experiences
- Integrate content with CMS platform (e.g., Salesforce Commerce Cloud)
- Ensure cross-browser compatibility and consistent behavior across devices
- Debug, test, and continuously improve user-facing functionality
- Stay up to date with evolving front-end technologies
Requirements
- 4-6+ years in front-end development or similar role
- Experience in retail
- Strong proficiency in HTML5, CSS3, and JavaScript
- Strong proficiency with responsive design
- Familiarity with web accessibility standards, SEO principles, and web performance optimization
- Familiarity with Figma and Jira
- Strong attention to detail and ability to match design specifications closely
- Able to coordinate multiple work efforts and work well with multiple teams at one time
- Strong communication skills to support team processes, planning, documentation and creative development
Qualifications
- You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
- Support for your individual development plus career mobility within our family of brands
- A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities*
- Medical, dental, vision insurance & 401(K) retirement*
- Employee Assistance Program (EAP)
- Time off – paid time off & holidays*
Benefits
- Support for your individual development plus career mobility within our family of brands
- A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities*
- Medical, dental, vision insurance & 401(K) retirement*
- Employee Assistance Program (EAP)
- Time off – paid time off & holidays*
Pay
Commensurate with experience*
Schedule
Regular/Full time*
Benefits
- Support for your individual development plus career mobility within our family of brands
- A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities*
- Medical, dental, vision insurance & 401(K) retirement*
- Employee Assistance Program (EAP)
- Time off – paid time off & holidays*