Freelance Senior SaaS Web Designer, Fully Remote

About the role

We are currently redesigning PaceMate.com and are seeking an experienced freelance web designer to bring a much higher level of strategy, polish, and sophistication to the project.

Responsibilities

• Review existing homepage and website redesign concepts and identify opportunities for improvement
• Develop a stronger visual design direction for PaceMate.com
• Create an elevated, modern, enterprise-ready homepage experience
• Create page design templates for key website sections, which may include:
• Homepage
• Platform / solution pages
• Product or feature pages
• Customer / outcomes pages
• Resource or blog landing pages
• About / company pages
• Conversion-focused landing pages
• Create visual systems and reusable design components to support the full website build
• Translate brand guidelines into a sophisticated digital experience
• Design with B2B healthcare buyers in mind, including:
• health system executives
• electrophysiologists
• cardiac device clinicians
• clinical operations stakeholders
• Collaborate with PaceMate’s marketing team and website technology development partner to ensure developers are properly applying new design to build components
• Deliver presentation-ready design files for stakeholder review and approval
• Provide design direction that the web development team can execute cleanly

Qualifications

• Excellent design taste as demonstrated by portfolio examples
• Strong digital design instincts
• Healthcare or SaaS fluency
• Clear rationale for your design decisions
• The ability to balance design polish with business goals
• Speed and flexibility in a high-priority project environment
• 7+ years of professional digital design or web design experience
• Strong portfolio of modern B2B website design work
• Demonstrated experience designing websites for:
• SaaS companies
• healthcare technology companies
• medtech companies
• enterprise technology companies
• or other complex B2B organizations
• Ability to design strategic, sophisticated, conversion-oriented website experiences
• Strong understanding of website UX principles, even though this is primarily a visual design role
• Experience designing for multiple buyer personas and complex products
• Able to create polished executive-facing design presentations
• Comfort working quickly and independently in a fast-moving project environment
• Experience designing for healthcare or life sciences companies
• Experience with enterprise SaaS website redesigns
• Familiarity with B2B demand generation and conversion-focused page design
• Experience designing websites for audiences that include clinical, technical, and executive stakeholders
• Experience collaborating with external website development agencies
• Strong eye for modern UI, clean information hierarchy, and premium brand presentation

Pay

Compensation is commensurate with experience.