Freelance Senior Reddit Specialist

About the role

We are seeking a Senior Reddit Specialist Freelancer to join our Integrated Marketing team. You'll serve as Orchestra's go-to expert on Reddit, helping clients and internal teams maximize the platform's unique opportunities.

Responsibilities

• Serve as Orchestra’s subject matter expert on Reddit, championing the platform internally and externally
• Lead the development and growth of Reddit as a service offering across Orchestra, including strategy, execution, and process-building
• Develop and execute Reddit campaigns for clients across both organic and paid initiatives
• Partner with integrated marketing, stakeholders, and account teams to incorporate Reddit into broader campaigns
• Train and advise internal teams on Reddit best practices, platform features, and community engagement
• Support new business and client growth by pitching Reddit-led strategies and opportunities
• Provide strategic guidance while remaining hands-on with campaign planning, execution, and optimization as needed
• Stay up-to-date on Reddit trends, platform updates, and emerging opportunities to inform client strategy

Qualifications

• Deep expertise managing Reddit campaigns across paid and organic initiatives
• Strong understanding of Reddit communities, platform mechanics, moderation, creative best practices, and advertising products
• Ability to translate business and brand objectives into Reddit-specific strategies
• Experience collaborating effectively with agency teams and presenting recommendations to clients
• Experience working in a fast-paced agency, consulting, or client-service environment
• Excellent communication and project management skills with the ability to manage multiple priorities independently

Essential Skills

• Agency experience building or leading a social media or platform-specific service line
• Background in other social platforms such as TikTok, YouTube, or emerging channels
• Experience supporting new business pitches and thought leadership
• Experience with Reddit Ads Manager, measurement, and campaign reporting
• Experience across additional social platforms is a plus, particularly when integrating Reddit into broader campaigns

Preferred Skills

• Experience in other social platforms such as TikTok, YouTube, or emerging channels
• Experience supporting new business pitches and thought leadership
• Experience with Reddit Ads Manager, measurement, and campaign reporting
• Experience across additional social platforms is a plus, particularly when integrating Reddit into broader campaigns