Freelance Graphic Designer, Marketing

Responsibilities

• Create email campaigns including product launches, promotions, newsletters, and brand storytelling moments.
• Build and maintain modular email templates that support fast turnaround across a busy send calendar.
• Partner with the Marketing team to ensure email content aligns with campaign strategy, timelines, and brand voice.
• Optimize layouts for mobile rendering, load times, and deliverability best practices.
• Create graphic assets for paid and organic social (Instagram, TikTok, and beyond), including static, carousel, and templated content.
• Support execution of campaign toolkits, translating core creative into channel-specific digital formats.
• Collaborate with the Social and Creative teams to ensure design output aligns with the brand's visual identity and current campaigns.
• Design digital assets for madhappy.com, including homepage banners, collection pages, landing pages, and promotional placements.
• Partner with the Ecommerce and Web teams to ensure assets are sized, exported, and optimized correctly for site implementation.
• Support the visual execution of product launches and drops across the site experience.
• Maintain organized file structures, templates, and brand asset libraries for marketing use.
• Ensure all marketing assets are consistent with brand guidelines, tone, and typography standards.
• Manage multiple concurrent projects and shifting priorities across a fast-paced marketing calendar.
• Collaborate with Creative Producers and Marketing Operations to track deliverables and ensure timely handoff of final files.

Qualifications

• 2-3+ years of experience as a graphic designer, ideally within a fashion, lifestyle, or DTC marketing environment.
• Strong portfolio demonstrating digital-first design work across email, social, and web.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); experience with Figma and/or After Effects a plus.
• A sharp eye for typography, layout, and brand consistency.
• Comfortable working within established brand guidelines and executing against creative and marketing briefs.
• A clear communicator who collaborates well across teams and stakeholders.
• Passion for fashion, culture, storytelling, and community-driven brands.

About Madhappy

Madhappy is a clothing brand for a community of optimists. Born in Los Angeles, 2017, the brand has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world. Madhappy writes Local Optimist magazine, supports research and awareness in mental health through Madhappy Foundation.

About Local Optimist

Local Optimist is a space for radical discovery and connection. By focusing on open conversations and mindful exploration, we orient people with reliable, optimistic resources — available at any moment.

About The Madhappy Foundation

The Madhappy Foundation™ is a non-profit organization, 501(c)(3) with a mission to improve mental health globally. Through The Madhappy Foundation™, 1% of proceeds from every sale benefit our efforts to raise awareness, fund research, and positively impact the mental health movement. Learn more here.