Freelance Copywriter, Pregnancy & Baby

About the role

Good Inside is redefining parenting as a skill to learn and practice, founded by Dr. Becky Kennedy and Dr. Erica Belsky. The company combines sturdy leadership with innovative technology to give parents personalized guidance, AI‑powered support, and a global community. They are seeking an independent Copywriter, Pregnancy & Baby to help bring Good Inside to expecting and new parents through compelling, thoughtful copy.

Responsibilities

• Write copy for paid social, member and non‑member emails, blog posts, editorial content, partnership campaigns, and landing pages.
• Connect with expecting and new parents by delivering copy that makes them feel understood, answers real questions, and builds trust without relying on fear or guilt.
• Own the process: turn a project brief into finished work using your own research, drafting, and working methods; ask focused questions up front and deliver by agreed deadlines.
• Bring ideas to the work: pitch strong hooks, fresh angles, and thoughtful concepts drawn from your audience knowledge.
• Match the brand voice: produce copy that fits Good Inside’s voice and brand guidelines (expert review for sensitive/medical topics).
• Incorporate feedback and revision rounds; use shared performance data to sharpen future work.

Requirements

• Experienced copywriter with a strong portfolio in the pregnancy, baby, parenting, or maternal health space.
• Direct experience writing about pregnancy and babies is essential.
• Deep familiarity with the needs, concerns, and everyday experiences of expecting and new parents.

Qualifications

• Versatile writer able to move from a paid social hook to an email to a substantive blog post.
• Established independent writer who can take a brief and turn it into polished work using your own process.
• Comfortable scoping projects, setting timelines, and making creative decisions with the information available.
• Clear, thoughtful writer who balances empathy and credibility with marketing goals.
• Organized and reliable at managing multiple projects and deadlines.
• Open to feedback with strong ownership of deliverables.
• Bonus: experience with membership or subscription businesses; writing for expert‑led brands or translating expert guidance into accessible consumer content; using performance insights