Freelance Business Manager - New York, NY

Sales & Service

• Achieve required retail sales targets as communicated by the line manager.
• Closely monitor business and analyze results to recognize areas of opportunity and growth.
• Demonstrate excellent product knowledge and the ability to communicate this to the customer.
• Use your exceptional people and conversational skills to stop and engage customers and introduce them to Westman Atelier.
• Link sell to help grow Items Per Transaction and Average Basket Value.
• Keep up to date with competitor activities and missed opportunities, communicating these to the line manager and proactively create strategies, in collaboration with the line manager, to create a continuous growth of the brand.
• Drive animation and events on-counter.
• Deliver excellence in execution of the Westman Atelier service standards.
• Build and maintain a strong personal client book, proactively engaging clients through outreach and clienteling to drive repeat business and long-term brand loyalty.

Product & Artistry

• Showcase excellent makeup skills, fitting with the unique Westman Atelier product application.
• Showcase excellent product knowledge.
• Ensure all educational information is used and initiatives are correctly implemented and followed up.
• Attend and actively participate in training meetings, virtual or at-counter, as provided by the Sales and Education Team.
• Actively participate in and complete online learning

Grooming & Procedures

• Present oneself within the standard of personal grooming guidelines as specified by Westman Atelier.
• Maintain high standards of timekeeping on the counter.
• Adhere to the Westman Atelier standards, Policies and Procedures
• Ensure the counter maintains excellent VM standards and is regularly cleaned and restocked.

Communication

• Communicate regularly and effectively with in-store staff, keeping them informed as well as being updated on all actions/events.
• Build a close relationship and work partnership with the in-store category managers and to provide trends, insights and critical business information.
• Work effectively with store personnel, store management and corporate sales and education teams.
• Oversee and record regular stock overviews and OOS, to ensure best sellers are regularly replenished. Recording and reporting all OOS to the manager and help follow up to ensure timely and regular replenishments are made.
• Ensure the following is regularly communicated to the line manager:
• Weekly sales reports
• Monthly sales reports and overview
• Store updates and Events
• Regular feedback on the overall store performance and in-store environment