Freelance B2B Paid Media Specialist

We are seeking an experienced Senior B2B Paid Media Specialist to support the paid social and display strategy and execution for an established B2B technology company. This hands‑on role involves working directly within advertising platforms, continuously optimizing campaign performance, and providing strategic recommendations to the broader Demand Generation team.

Engagement Details

• Freelance / contract
• 10–20 hours per week
• Potential 12‑month engagement

Responsibilities

• Manage and optimise campaigns across LinkedIn, Meta/Facebook, and Reddit.
• Manage paid display and ABM activity across platforms such as 6sense and StackAdapt.
• Monitor budgets, pacing, bids, and campaign performance.
• Build campaigns using creative and copy supplied by internal teams.
• Identify testing and optimisation opportunities to improve performance.
• Support conversion tracking, measurement, and reporting.
• Provide strategic recommendations while remaining actively hands‑on in campaign execution.
• Explore opportunities across programmatic display, CTV, and podcast advertising.
• Partner with the Demand Generation team to align paid media with pipeline objectives.

Requirements

• Strong B2B SaaS or B2B technology paid media experience.
• Hands‑on expertise with LinkedIn Ads and Meta Ads.
• Strong understanding of B2B demand generation and full‑funnel marketing.
• Experience managing and optimising meaningful paid media budgets.
• Strong analytical, optimisation, and communication skills.
• Experience with Reddit, 6sense, StackAdapt, programmatic, CTV, or podcast advertising is highly desirable.