Freelance Associate Director, Performance Content - Commerce, Retail Media Strategy & Activation

Overview

Support AEO/GEO by strengthening brand and product discoverability across retail, commerce, marketplace, and retail media environments where consumer decisions are made and where AI systems may source or validate product information.

Responsibilities

• Identify commerce and retail environments most relevant to each segment, including retailer.com, marketplaces, retail media networks, and product detail page ecosystems.
• Evaluate how product content, retail taxonomy, reviews, availability, ratings, and merchandising may influence search, AI answer visibility, and consumer conversion.
• Partner with commerce, retail media, SEO, and brand teams to recommend practical changes that improve product discoverability and downstream performance.
• Translate GEO/AEO needs into commerce actions, such as improved PDP content, structured product information, retailer search optimization, marketplace presence, and retail media alignment.
• Identify where teams have control versus where retailer or partner coordination is required.
• Support activation planning across top priority retailers and marketplaces.
• Help connect AI/search visibility learnings to commerce performance and retail media planning.

Qualifications

• Strong commerce, retail media, marketplace, or shopper marketing experience.
• Understanding of retailer search, PDP optimization, marketplace content, retail media activation, and conversion drivers.
• Ability to work across brands, retail partners, and internal commerce/media teams.
• Experience with platforms such as Amazon, Walmart, Target, Kroger, Instacart, Chewy, PetSmart, or similar preferred.
• Comfortable translating strategic AEO/GEO needs into practical commerce activation steps.

Key Outputs

• Retail / commerce opportunity assessment.
• PDP and retailer search optimization recommendations.
• Retail media activation inputs.
• Marketplace discoverability plan.
• Commerce-specific AEO/GEO action roadmap.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

Pay

USD $46.81 - USD $67.29/Hourly. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

This response is AI-generated, for reference only.