Free People Digital Marketing Associate - Organic Search

Role Responsibilities

• Blog Optimization: Lead SEO audits of existing blogs to refresh content for better organic traffic capture and AI citations.
• Category & PDP Enhancements: Conduct keyword research and mapping to optimize category pages and Product Detail Pages (PDPs) to ensure peak performance during seasonal shifts and trends.
• Mercandising Collaboration: Collaborate closely with the merchandising team to ideate new categories aligned with trends and business priorities.
• AI Tracking and Optimization: Manage prompt submissions and tracking for Large Language Models (LLMs) to monitor how our brand is represented in AI-generated search results. Assist in AI testing and tactical optimizations across, blog, PDPs, and category pages.
• Post-Publish QA: Perform quality assurance checks on blogs and category pages post-launch to ensure successful implementation in alignment with SEO best practices.
• Data Analysis: Support the SEO team with ad-hoc data pulls and reporting to inform performance recaps, future strategy, and upcoming optimizations.

Role Qualifications

• Detail-Oriented: Able to catch the broken link or missing H2 tag that everyone else missed and can prioritize opportunities based on impact, seasonality, and business priority.
• Collaborative: Can translate SEO insights into actionable recommendations for cross-functional partners. You enjoy working with other teams to share findings and ensure SEO goals align with business priorities.
• Hard Skills: Working understanding of SEO/AEO best practices and tactics with the ability to refresh a piece of content for improved search engine capture. Previous experience: 2-3 years of experience in marketing. Interest in fashion/retail: Preferred, with a positive attitude and passion for the Free People brand. A curiosity about organic search and digital marketing. Experience with the following tools are preferred, but not required: Keyword research tools (e.g. SEMRush, Google Keyword Planner, Ahrefs, etc.), Google Search Console, Google Analytics, Tableau or similar reporting tools.

Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more!

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment.