Franchise Sales Associate (Spanish speaking due to the nature of business)

About the Role

The Franchise Sales Associate at GBC Food Services, LLC plays a pivotal role in expanding our brand through the sale of franchise opportunities. This is an outside sales position requiring the majority of time spent traveling and conducting in-person sales at client locations, trade shows, industry events, and other off-site venues. The ideal candidate is a proactive sales professional with strong relationship-building skills, a strategic sales approach, and an ability to work independently. Knowledge of the Spanish language is required for this position.

Responsibilities

• Conduct franchise sales primarily outside the office, meeting potential franchisees at their locations, industry events, and networking functions.
• Spend at least 50% of working hours conducting in-person sales activities away from the company’s office, including travel within assigned territories.
• Identify and target prospective franchisees through networking, referrals, cold outreach, and direct field sales.
• Present and sell franchise opportunities at off-site locations through meetings, presentations, and industry events.
• Qualify leads by assessing financial capability, business experience, and alignment with franchise values and objectives.
• Address inquiries, provide in-depth franchise information, and overcome objections to drive sales.
• Guide qualified prospects through the franchise acquisition process, including application, due diligence, and contractual agreements.
• Maintain strong relationships with potential and existing franchisees, ensuring continued engagement.
• Utilize CRM software to document field activities, sales interactions, and progress in the pipeline.
• Prepare sales reports tracking lead conversion rates, revenue, and key performance metrics.
• Collaborate with internal teams to ensure seamless onboarding for new franchisees.
• Stay informed on franchise regulations and industry trends to effectively educate and advise prospects.

Skills & Competencies

• Proven ability to work independently in a field-based sales role.
• Strong sales, negotiation, and closing skills.
• Excellent verbal and written communication abilities with an ability to persuade and influence.
• High level of professionalism and ethics when representing the company.
• Strong organizational and follow-up skills.
• Ability to problem-solve and adapt in dynamic sales situations.
• Demonstrated success in an outside sales role, preferably in franchise sales, recruiting, or a related field.
• Experience conducting in-person sales meetings and managing an independent sales territory.
• Experience with cold calling, lead generation, and building new customer relationships.
• Understanding of franchising laws and regulations or willingness to learn.
• Ability to analyze financial data to assess potential franchisee qualifications.
• Proficiency in CRM software, Microsoft Office Suite, and virtual sales tools.
• Proven track record of meeting or exceeding sales targets.

Qualifications

• Bachelor’s degree in business, marketing, or a related field preferred.
• Minimum of two years of outside sales experience with proven results, preferably in franchise sales or recruitment.

Physical Requirements

• Frequent travel to meet with prospects, attend trade shows, and conduct market research.
• Comfortable working outside of a traditional office environment for the majority of working hours.
• Flexibility to work outside standard business hours, including evenings and weekends, to accommodate prospective franchisees.

Work Environment

• Field-based role with frequent travel required.
• Office-based administrative work as needed.
• Frequent use of technology for communication, presentations, and reporting.