Franchise Marketing Manager- Snacks

FAT Brands Inc is a leading global franchising company that develops and grows fast casual, quick-service, and casual dining concepts around the world — a portfolio of 13 brands, including Round Table Pizza®, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Great American Cookies, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Native Grill & Wings, Pretzelmaker, and Ponderosa and Bonanza Steakhouses, spanning more than 1,700 units worldwide.

About the role

The Franchise Marketing Manager, Snacks will report directly to the Head of Marketing for our snack brands. As part of the marketing team, this position supports all aspects of marketing to drive profitable same-store sales (SSS) results and build brand relevancy through comprehensive brand-level and local store marketing programs.

Responsibilities

• Supports the Marketing Team in executing key tactics that increase restaurants’ profitable topline sales and build brand relevancy.
• Manages all System (Corporate and Franchise) media plans and Local Marketing Budgets to meet budgeted Same Store Sales (SSS) goals, with a focus on profitability.
• Partners closely with the media agency to establish clear guidelines, timelines, and creative versioning for both Corporate and Franchise media plans.
• Serves as the key marketing liaison to all Corporate and Franchise Operators, managing creative requests, ideas, and feedback while providing excellent field relations and support.
• Acts as the key liaison to marketing vendors, including POP and Media Agency.
• Contributes to cross-functional Project Teams, supporting the marketing execution of tests, special projects, and promotional rollouts.
• Maintains and updates ship lists, store location lists, and location listings and reviews management tools.
• Assists the Digital Team with CRM platforms, including websites, SMS, e-clubs, and app-based loyalty programs.
• Handles administrative duties such as maintaining budgets, meeting agendas, notes, action items, and submitting requests through a project management platform.
• Updates project status and related activities through a project management platform.
• Directs New Restaurant Marketing Plans and assists in all marketing-related functions associated with openings.
• Manages Local Restaurant Marketing plans and support material.

Requirements

• Bachelor’s Degree in Marketing or a related field.
• Minimum 5 years of experience in franchise restaurant marketing.
• Excellent project management, communication, and organizational skills.
• Proven ability to manage time effectively and work autonomously.
• Proficient in Microsoft Word, Excel, Outlook, PowerPoint, Asana, and Adobe Acrobat.
• Understanding of franchise business is a plus.

Schedule

• Full-time, remote position.
• Up to 25-50% travel, including overnight travel, is required.