Fractional Growth Product Manager (Part-Time 1099 Contract)

About the role

Parsley Health is seeking a fractional Growth Product Manager consultant to lead a defined conversion-rate optimization engagement across our customer acquisition and clinical onboarding experience. This engagement will focus on experiments across parsleyhealth.com’s join and checkout flow with one clear mandate: move the funnel.

The engagement

This is a 3-month independent contractor engagement to lead our conversion-rate optimization (CRO) program while we determine the long-term shape of the growth function.

Scope of services

• Lead the Care funnel CRO workstream. Audit the funnel, generate hypotheses, size and prioritize tests, brief design and engineering partners, support QA, monitor launches, call results, and recommend which winners should be shipped to 100 percent.
• Manage and curate the experiment backlog. Maintain a single source-of-truth backlog in PostHog and Linear, continuously adding, deduping, and reprioritizing tests against the KPIs below. Re-rank priorities at least every two weeks based on results, expected impact, effort, and business need.
• Data and reporting. Set up and maintain per-experiment PostHog dashboards and produce a weekly written experiment readout summarizing what’s running, current results, statistical confidence, and recommended next actions. The readout should be clear enough for non-PM executives to understand and use.
• Build a durable findings library. Maintain a living CRO learnings document capturing each experiment’s hypothesis, variants, result, and takeaway so insights survive past the engagement and can transfer cleanly to a future owner.

How we’ll measure success

• Primary: Overall conversion rate to purchase across the acquisition funnel.
• Secondary: Reduction in the share of sales-assisted purchases, which we call advisor calls, by increasing self-serve conversion as a percentage of total purchases.

Who you are

• You are a senior, hands-on individual contributor. You do the work yourself and are comfortable being the only PM on the program.
• You have 7+ years of experience in growth product or CRO, with a track record of running structured experimentation programs that moved real funnel metrics, ideally in DTC, healthtech, or subscription businesses.
• You are fluent in experiment design, including hypothesis framing, sizing, power, guardrails, and clean readouts. You are comfortable calling a test inconclusive when the data does not support a clear answer.
• You are hands-on with PostHog, Mixpanel, Amplitude, or other behavioral analytics tools. You can build your own dashboards, debug instrumentation, and write SQL when needed.
• You are comfortable working in Linear and Figma, and coordinating directly with engineering and design without a project manager in between.
• You are a strong written communicator. The weekly readout is an important deliverable, and we expect it to be readable by a non-PM executive.

Engagement details

• Rate: $75 to $200 per hour, depending on experience.
• Expected effort: Approximately 10 hours per week, depending on project needs. No minimum hours are guaranteed.
• Term: 3 months, with possible extension by mutual written agreement.
• Start: As soon as possible, ideally within 2 weeks of offer.
• Location: Fully remote. US time zones preferred for collaboration.
• Cadence: Weekly written async update, one 30-minute weekly working session to review experiment results and backlog priorities, plus reasonable async collaboration with design, engineering, data, and growth stakeholders.
• Classification: This is a 1099 independent contractor engagement, not a W-2 employment role. The contractor will determine the manner and means of performing the services, subject to agreed deliverables, timelines, confidentiality obligations, and applicable Parsley policies related to systems access, privacy, security, and data handling.