Founding SDR Lead for an AI-powered lifestyle coaching company

About the role

We’re looking for a Founding SDR Lead to own outbound end‑to‑end, working closely with the founder: build the system, fill the pipeline, book the meetings, and chase every one of them through to a decision. The target buyers are anyone who pays for weight loss and isn’t getting results — self‑insured employers, benefits brokers/consultants/TPAs, employee benefits and lifestyle‑spending platforms, and direct primary care or risk‑bearing provider groups that fund GLP‑1 drugs and weight‑loss benefits but see the spend outrunning the outcome.

Responsibilities

• Write and run multi‑channel sequences — email, LinkedIn, and SMS for event and opted‑in follow‑up — personalized from real account signals.
• Cold‑call leads.
• Book qualified meetings.
• Work the pipeline so deals keep moving — a planned next touchpoint on every open conversation, re‑engagement for anything that’s gone quiet, nothing untouched and nothing forgotten.
• Build the marketing plan that keeps leads warm between conversations — a newsletter, LinkedIn posts, the occasional genuinely useful thing.

Requirements

• You’ve built the machine before, not just worked it — SDR experience at a startup for 2+ years where you built the system yourself rather than inheriting one.
• You know your numbers cold — reply rate, positive‑reply rate, meetings booked and held.
• You are completely AI‑native; if that isn’t already how you work, this isn’t the job.
• You’re relentless about follow‑through — a booked meeting that no‑shows gets rebooked; a stalled deal gets a reason, not a shrug.
• You’re comfortable picking up the phone and doing the manual work that doesn’t scale — calling leads, liking/commenting on a prospect’s LinkedIn posts one at a time, chasing an intro — when that’s what moves a deal forward.
• You’re early in your career and want a founding seat rather than a rung on a ladder — comfortable with no manager, no support staff and no playbook.
• You’re motivated by our mission in health, behavior change and human support.
• Bonus if you have sold into HR, employee benefits, health plans or healthcare — you know what a TPA, a stop‑loss carrier and a self‑funded plan are.
• Bonus if you’ve worked a conference‑driven pipeline end‑to‑end, closed deals yourself (not only booked them), and built your own automations (Zapier, n8n, scripts) to remove manual work.

Skills

• Email: Instantly / Smartlead, secondary domains, warmup, SPF/DKIM/DMARC, deliverability monitoring.
• Social: LinkedIn automation — HeyReach, Expandi or your preferred equivalent.
• Messaging: SMS and WhatsApp for event and opted‑in follow‑up.
• Pipeline: CRM ownership and reporting the founder actually trusts.
• AI: Claude and LLM‑driven research, personalization and call prep — used with judgment, not on autopilot.

Benefits

Competitive base + uncapped commission. We move fast and build things that ship; we challenge ideas (not people) and focus on what works; everyone contributes to product ideas — no silos; we care about impact, not process for its own sake; we’re in this to help real people change their lives — and the feedback reminds us why it matters. See us on Glassdoor for what it’s like working here, and on Trustpilot for what our clients think of us.