Founding Product Marketing Manager (USA & Canada)

Main Responsibilities

• Define and refine product positioning and messaging strategies
• Lead product launch strategies for new features and expansion initiatives
• Create messaging frameworks and thought leadership initiatives
• Develop sales enablement assets such as pitch decks, playbooks, and training materials
• Build customer proof strategies including case studies, ROI narratives, and customer references
• Conduct competitive and market intelligence research across PRM, affiliate, and ecosystem platforms
• Partner cross-functionally with Product, Marketing, Sales, and Customer Success teams
• Define and track Product Marketing performance metrics including adoption, launch impact, win rates, and expansion metrics

Requirements

• 5+ years of Product Marketing experience in B2B SaaS companies
• Experience building or leading Product Marketing in zero-to-one, early-stage, or high-growth environments
• Strong experience with product positioning, messaging, and go-to-market strategies
• Experience leading product launches and sales enablement initiatives
• Experience with partner-led growth, PRM platforms, affiliate ecosystems, or related GTM technologies
• Experience working cross-functionally with Product, Marketing, Sales, and Customer Success teams
• Experience analyzing metrics such as adoption, attribution, win/loss analysis, and launch performance