Founding Growth Manager

About the role

Joon Health is an integrated behavior improvement platform for kids, starting with behavior disorders like ADHD, autism, anxiety, and depression. The role involves leading the paid marketing program to drive new users to Joon's platform.

Responsibilities

• Own Joon's paid marketing strategy and manage the day-to-day execution of our growth marketing program - primarily through paid social and search.
• Drive creative strategy and work with design partners and contractors to develop new creative tests and iterate on best-performing campaigns.
• Lead data-driven experimentation and testing to deepen the growth team’s understanding of a customer’s path from prospect to active user.
• Create reports and dashboards to communicate channel performance (at the campaign and ad creative level) and develop new strategies based on your findings.
• Seek opportunities to expand to new marketing channels based on data and insights gained from your experimentation and analysis.
• Develop and implement organic marketing campaign strategies, including TikTok/Reels, SEO, and general content marketing.
• Work closely with the co-founders and product teams to align growth strategies with overall business objectives and foster seamless collaboration.

Requirements

• 4-8 years of direct experience running paid growth marketing campaigns at a high-growth startup, preferably in the parenting consumer or digital health space.
• Deep expertise with A/B and multivariate experimentation to optimize and improve performance on digital channels.
• An analytical and iterative approach to performance marketing and decision-making.
• Previous experience growing a social media profile organically to a large number of engaged followers.

Qualifications

• Strong analytical and data-driven skills.
• Experience with Meta, TikTok, and ASA Platforms (bonus for Google, Pinterest).
• Ability to work in a fast-paced, dynamic environment.
• Passionate about Joon's mission and excited to be part of solving America's ADHD crisis.

Benefits

• Competitive base salary and stock options.
• Unlimited Vacation Policy and Company-wide Holidays (federal holidays and extended winter break).
• Full Health and Dental Insurance Coverage.
• Relocation Stipends.

Pay

• $90K - $140K

Schedule

• Full-time