Ford Product Specialist

Responsibilities

• Greet customers promptly, professionally, and courteously
• Provide knowledgeable, compelling product presentations
• Offer and accompany customers on vehicle demonstration drives
• Possess continuous prospecting and developing new business skills
• Enter and manage customer information accurately in the CRM
• Follow the Salesperson Daily Work Plan to maintain follow-up
• Schedule daily appointments with prospective customers
• Aid customers through a transparent, customer-focused write-up process
• Maintain strong knowledge of inventory, pricing, and OEM incentives
• Participate actively in daily sales and training meetings
• Practice and refine core sales skills daily
• Assist in maintaining the cleanliness and appearance of the lot and showroom
• Deliver vehicles to customers and ensure a premium delivery experience

Qualifications

• Automotive sales experience strongly preferred
• Strong communication and customer service skills
• Efficient typing and accurate data-entry ability
• Basic math competency
• Comfortable with computers, CRM systems, and digital tools (CDK Experience is a Plus!)
• Valid driver’s license with an acceptable driving record