FLEX Manager, Lifecycle Loyalty Promotions

About the role

The Manager, Lifecycle, Loyalty & Promotions Marketing role will lead special projects spanning the entire customer lifecycle—from strategy and planning through activation and optimization. This role brings a deep understanding of the customer at every stage of the journey to shape recommendations and drive initiatives that improve engagement, loyalty, and lifetime value.

Responsibilities

• Drive project governance across intake, launch, measurement, and optimization for special projects spanning the lifecycle.
• Manage the creative refresh roadmap, prioritize updates across campaigns, and sequence them to balance customer experience, operational capacity, and business priorities.
• Shape messaging direction for lifecycle updates, ensure creative and copy align with brand and business objectives, and confirm readiness for activation.
• Partner with cross-functional teams to implement planned content and campaign updates, meet quality standards, and ensure campaigns are ready for launch.
• Anticipate risks, timeline impacts, and decision points, and drive timely resolution through clear communication, mitigation planning, and escalation when appropriate.

Requirements

Required Candidate Profile:

• Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major.
• Three or more years’ relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of exceptional performance.
• Strong project management skills.

Qualifications

Preferred Qualifications:

• Prior experience in marketing loyalty programs.
• Expertise in managing end-to-end marketing campaign development.

Skills

Core Work Activities:

• Support special projects spanning the full lifecycle by driving project governance across intake, launch, measurement, and optimization.
• Manage the creative refresh roadmap, including prioritization and recommendations for sequencing updates across campaigns.
• Manage content planning and review for lifecycle updates, shaping messaging direction, ensuring creative and copy align to brand and business objectives, and confirming readiness for activation.
• Assess performance across lifecycle initiatives and content updates, interpreting results, identifying insights and opportunities, and translating learnings into future optimizations and roadmap recommendations.
• Anticipate risks, timeline impacts, and decision points, and drive timely resolution through clear communication, mitigation planning, and escalation when appropriate.

Benefits

At Marriott International, we offer a comprehensive benefits package including:

• 401(k) plan
• Stock purchase plan
• Discounts at Marriott properties
• Commuter benefits
• Employee Assistance Plan
• Childcare discounts

Full-time positions also offer:

• Coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave.

Washington Applicants Only: Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked, and be eligible to receive a minimum of 9 holidays annually.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

Marriott International is the world’s largest hotel company, with more brands, more hotels, and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.