Firearms Associate

Responsibilities

• Greet customers with a warm and friendly demeanor as they enter the department, creating a welcoming atmosphere and setting the tone for a positive shopping experience.
• Engage the customer in meaningful conversations to understand their specific needs, preferences, and budget constraints by utilizing our customer engagement model.
• Provide expert guidance and unbiased product recommendations to customers based on their individual requirements.
• Ensure compliance with all federal, state, and local laws and regulations pertaining to firearms sales and transfers.
• Complete all required firearm compliance training and demonstrate an understanding of the Firearms SOP.
• Absorb and apply current firearm trends, models, and industry news to provide informed recommendations.
• Actively listen to customer concerns, address any questions or issues promptly, and provide appropriate resolutions or escalate to the supervisor, if required.
• Establish and maintain healthy, long-term relationships with customers to generate repeat business and referrals.
• Demonstrate the features and benefits of the products, conduct product demonstrations, and explain technical specifications, as necessary.
• Utilize upselling and cross-selling techniques to maximize sales and increase the average unit per transaction.
• Promote exclusive offers, RK Firearms Plus Protection Plan (RKFPPP), and awareness of the store loyalty program.
• Process special orders, operate the POS register, and resolve return issues as needed.
• Contribute to the visual merchandising efforts by zoning product displays, ensuring proper signage, and maintaining a clean, safe, and attractive sales floor during periods when not assisting customers.
• Participate in cross-training for flexibility in various departments and responsibilities.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.

Qualifications

• High school diploma or equivalent; additional education or training in firearms safety is a plus.
• Previous experience in firearms sales or a related field is preferred.
• Knowledge of federal, state, and local laws and regulations regarding firearms sales and transfers.
• Strong interpersonal and communication skills, with the ability to engage customers effectively.
• Demonstrated ability to actively listen, ask relevant questions, and provide thorough and articulate responses.
• Excellent attention to detail and organizational skills.
• Demonstrated ability to prioritize tasks, meet deadlines, and maintain a high level of attention to detail.
• Proven track record of consistently producing error-free work and meeting quality standards.
• Proficiency in using computer systems for transaction processing and record-keeping.
• Strong commitment to maintaining a safe and secure shopping environment.