FinOps Advocate (GCP, Azure)

About the role

The public cloud is rapidly evolving, with businesses investing over $200B annually in cloud technology. As AI accelerates demand for scalable infrastructure, cloud costs are soaring, and most teams still rely on spreadsheets to manage them. At North, we're building the next-generation cloud, AI, and data spend management platform. We give companies real-time visibility, control, and automation over their digital asset finances, so they can grow efficiently without wasting time or money. Backed by top-tier investors and trusted by global customers like Brave, The New York Public Library, and SumUp, we're assembling a world-class team to redefine how businesses manage cloud infrastructure. The people who buy North have run FinOps practices themselves. They can tell within ten minutes whether the person across the table has done the same. We want that person on our side of the table, and we want them shaping what we build next. This is not a sales role and it is not a marketing role. It is a practitioner seat. You will spend your time with prospects, customers, and our product team, and the thread running through all three is that you have done this work at scale with real money on the line. We are hiring two FinOps Advocates. One goes deep on AWS. This position will serve as our authority on GCP and Azure. You should have deep expertise in at least one of these platforms and meaningful hands-on experience with the other. You will report to Matt Biringer, our CEO and Co-Founder, and partner closely with our Principal Product Manager.

Responsibilities

• Join evaluations as the technical authority on GCP and Azure costs, from the first call through close
• Walk cloud leaders and CFOs through what their GCP and Azure billing data is actually telling them and where the meaningful savings opportunities are
• Run proof-of-concept engagements and answer difficult questions directly, including when the honest answer is that North is not the right fit yet
• Stay involved after signature, helping new customers build a FinOps practice around North rather than simply switching it on
• Identify accounts where adoption has stalled, diagnose why, and address the underlying issues before the renewal conversation does
• Pressure-test releases against real customer environments before they ship and identify where our GCP or Azure coverage is incomplete or incorrect
• Help North account for the differences between GCP and Azure billing structures, commitments, allocation models, discounts, and organizational hierarchies
• Work with our Principal Product Manager and CEO to determine what goes on the roadmap and what comes off it, bringing evidence from the field
• Represent North publicly through writing, speaking, and involvement in the FinOps and cloud communities

Requirements

• 5+ years running cloud FinOps, either as the head of a practice inside a company or in product