Fine Wine Specialist

This is an onsite, full-time regular position reporting to the Area Sales Manager. Travel is required (7-10%) based on business needs.

About the Role

The Business Development Manager (BDM) drives sales growth, brand development, and market execution for Legacy Fine Wines & Spirits throughout an assigned California territory. As a dedicated overlay sales professional, the BDM partners with the Classic Wines & Spirits sales organization to accelerate growth for Legacy’s portfolio of premium wine and luxury spirits. The role combines strategic planning, supplier partnership, customer engagement, education, and execution to deliver measurable results.

Responsibilities

• Achieve annual sales and gross profit objectives
• Develop and execute territory business plans
• Identify new distribution opportunities and expand market share
• Drive growth in premium wine, luxury spirits, and key strategic brands

Supplier Partnership

• Conduct joint market visits and supplier ride-alongs
• Develop annual business plans and execute quarterly business reviews
• Provide competitive market intelligence and sales insights

Sales Execution

• Partner with the Classic Wines & Spirits sales organization on customer calls
• Execute supplier programs, promotions, and strategic initiatives
• Conduct product education, staff training, and customer tastings
• Secure new placements and increase distribution

Territory Management

• Maintain a disciplined call schedule and in-person visits
• Forecast monthly and quarterly sales performance
• Analyze sales trends and identify growth opportunities
• Track KPIs and communicate results to leadership

Requirements

• Bachelor’s degree or equivalent industry experience
• Minimum 5 years of beverage alcohol sales experience
• Strong knowledge of premium wine and luxury spirits
• Excellent communication, presentation, and negotiation skills
• Valid driver’s license with the ability to travel extensively through the assigned territory

Preferred Qualifications

• Existing relationships within California’s premium on-premises and off-premises channels
• WSET, Certified Specialist of Wine (CSW), Certified Specialist of Spirits (CSS), Court of Master Sommeliers, or similar industry certifications
• Experience conducting supplier business reviews or sales planning

Physical Requirements

• Frequent forward reach
• Frequent walking and sitting
• Sit for extended periods while driving to accounts and team meetings
• Lift up to 50 pounds
• Perform data entry tasks using standard computer equipment and cell phone
• Use hands to grasp, feel, move, reach, or assemble
• Express ideas and instructions through spoken words (accurately and loudly)

Work Environment

• High noise level
• Indoor climate-controlled settings

Personal Protective Equipment

• Side shield safety glasses, safety vest, head/ear protection, and proper footwear when in production facility

Pay

$70,000 to $80,000

Benefits

• Medical
• Dental
• Vision
• Life and AD&D insurance
• Voluntary life and AD&D insurance
• Group short-term disability
• Group long-term disability
• Voluntary critical illness coverage
• Voluntary accident & injury coverage
• Flexible Spending Accounts
• Employee Assistance Program
• 401K
• Paid time off