Financial Services Rep (Licensed Personal Banker)

Overview

A Financial Services Representative (FSR) supports sales and service delivery in the branch. The FSR builds and expands banking relationships through proactive customer outreach and service requests, opens deposit accounts and related banking services, and handles lending (including consumer real‑estate secured). The role also identifies and refers sales opportunities to the appropriate bank partner and supports the fulfillment of certain consumer investment needs.

Qualities of a Successful Candidate

• Sales Outreach – Self‑starter disciplined enough to manage daily calling activity to achieve required results.
• Communication Skills – Interpersonal: Comfortable and confident engaging in proactive conversations.
• Customer Service Skills – Builds trust and confidence with clients.
• Adaptability – Learns and adapts quickly to new information and technology.
• Teamwork – Strives to build strong working relationships with team members and cross‑functional partners.
• Influence – Capable of building rapport with different personalities to drive positive results.
• Agility – Able to process information and move quickly through problem resolution.

Responsibilities

• Sales – Achieve individual and/or team financial, production and relationship results relative to assigned metrics and goals. Engage customers, prospects, and referral sources through proactive outreach. Represent the Bank in the community by attending civic and community events to generate business and identify CRA opportunities. Conduct sales practices that create value for both the customer and the bank, including appropriate partnering, planning, and preparation to provide relevant financial guidance.
• Service Standards – Foster collaborative partnerships that deliver value for customers, prospects, and colleagues. Initiate conversations to uncover sales or referral opportunities, listen attentively, ask insightful questions, and take prompt action to address immediate needs. Seek coaching, support Bank initiatives, and leverage tools to enhance performance.
• Operations and Administration – Comply with all regulations, bank policies, procedures, and delegated authorities to manage risk related to credit, operational, reputational, regulatory, and legal aspects of interactions, transactions, and financial exposures. Complete required training by established deadlines. Perform general office management duties to ensure operational efficiency. Ensure transaction accuracy and operational efficiency for deposit functions.

Qualifications

• Bachelor’s Degree and 1 year of experience, OR
• High School Diploma or GED/Equivalent and 5 years of experience in sales, customer service, or lending, OR
• 6 months of experience in a customer support role at First Citizens Bank, OR
• Participation in a First Citizens career development program.

Position‑Specific Skills

• Application of a structured sales process
• Providing financial guidance and expertise
• Financial literacy
• Knowledge of retail banking products and services
• Building productive relationships
• Consumer banking communication (written and verbal)
• Licensed Financial Services Representative (when applicable)

Licenses or Certifications

• Series 6 or 7, 63, and state‑specific life insurance licenses.
• If licensing is required, completion of the bank‑sponsored licensing program within 12 months of entering the role.

Benefits

First Citizens Bank offers a competitive, thoughtfully designed total rewards and benefits program. More information is available at https://jobs.firstcitizens.com/benefits.