Finance Lead (FP&A and Accounting) - US Remote

About the role

This is a builder's role, and a hybrid one. You'll own accounting and close alongside budgeting, forecasting, and reporting infrastructure where very little currently exists, and you'll be the financial modeling voice in decisions about SKU strategy, retail pricing, and channel expansion. You'll report to our CEO, working closely with our Head of Data.

Responsibilities

• Own full-charge bookkeeping, monthly close, and accurate financial statement preparation.
• Establish COGS tracking by channel and product.
• Build and own company-wide budgeting, forecasting, and variance reporting.
• Design and maintain a retail-specific contribution margin model, accounting for distribution, trade marketing, slotting, and other retail cost structures distinct from DTC.
• Partner directly with the founding team on the financial logic behind retail expansion decisions: pricing, door count, SKU selection.
• Establish labor cost and budget tracking by business unit, tied to marketing efficiency metrics (CAC, LTV, MER).
• Lay the groundwork for the finance function's future structure, including team build-out as scope expands.

Requirements

• Solid accounting fundamentals, comfortable owning books and close independently as the company's first dedicated finance hire.
• Experience owning FP&A at a growth-stage consumer/DTC brand, ideally as an early or founding finance hire.
• Direct experience modeling retail unit economics; you understand why velocity and margin (not price matching) are what determine retail success.
• Comfort building and formalizing infrastructure and process across both accounting and FP&A.
• A track record of communicating financial complexity in terms non-finance stakeholders act on.

Schedule

Remote-first and asynchronous. We prioritize output over hours. However, because this role is deeply integrated with our weekly and monthly payment cycles, we require strong overlap with US business hours (Central Time Zone / CST preferred) for real-time troubleshooting, banking approvals, and communication.

About the company

Incubator Lab is a performance-focused growth organization that builds and scales brands through rapid experimentation, creative iteration, and disciplined execution. We operate as an internal growth engine, not an agency. You will have the unique opportunity to dive incredibly deep into one brand portfolio rather than managing fragmented client relationships.