Field Sales Representative

About the role

Mood is seeking a driven Field Sales Representative to grow distribution, visibility, and retail execution for Mood's THC beverage portfolio across the Atlanta, Georgia territory. This role partners closely with distributor sales teams and retail decision-makers to grow the brand through new account development, in-store merchandising, promotional execution, product sampling, and relentless follow-through.

Key Responsibilities

• Territory Sales & Retail Execution
• Possess territory performance for the Mood THC beverage portfolio across distribution, displays, shelf presence, promotional execution, and market coverage goals.
• Possess new account development across grocery, convenience, liquor, independent retail, and select foodservice and on-premise channels where hemp-derived THC beverages are permitted.
• Sell in new items, secondary placements, cold-vault placements, and promotional programs at store level.
• Execute and merchandise displays, resets, and point-of-sale materials to Mood brand standards.
• Leverage CRM, syndicated data (Circana / Nielsen / IRI), and sales reporting to prioritize accounts and track results.
• Distributor Partnership & Field Execution
• Build strong working relationships with distributor sales reps, supervisors, and managers across the assigned territory.
• Drive execution through ride-alongs, market blitzes, and store-level work-withs alongside distributor teams.
• Equip distributor reps with product education, promotional priorities, and clear selling stories for Mood's THC beverage portfolio.
• Partner with distributor management to review market conditions, close execution gaps, and unlock growth opportunities.
• Maintain reports on distributor inventory and depletions, securing reports as needed to keep stock and freshness aligned with demand.
• Provide timely intelligence on account conditions, competitive activity, and in-market performance to keep Mood prioritized.
• Influence outcomes through communication, relationship-building, and follow-through rather than direct personnel management.
• Sampling & Consumer Trial
• Plan, schedule, and execute in-store samplings, tastings, and product demonstrations that drive consumer trial, brand awareness, and sales velocity for Mood's THC beverages.
• Serve as the face of Mood at samplings, educating consumers and retail staff on product benefits, dosing, formats, and responsible consumption.
• Ensure all sampling activity complies with applicable federal, state, and local regulations for hemp-derived THC products, including strict 21+ age verification and adherence to venue and retailer policies.
• Capture and report sampling data (units sampled, consumer feedback, conversion, and sell-through) to inform account strategy and future activation planning.

Qualifications

• 2+ years of beverage, CPG, or distributor / DSD sales experience.
• Proven success in territory sales, field execution, or account development.
• Strong understanding of grocery, convenience, liquor, and independent retail execution.
• Experience working with distributor partners and store-level decision-makers.
• Must be 21 years of age or older and comfortable representing a regulated, hemp-derived THC product.
• Valid driver's license, reliable transportation, and ability to travel extensively within territory.
• Excellent communication, presentation, organization, and follow-up skills.
• Proficiency with Google Suite, CRM tools, and field sales reporting systems.

Preferred

• Bachelor's degree in Business, Marketing, or a related field.
• Experience in THC beverages, hemp, cannabis, alcohol, energy, functional, or other regulated or emerging beverage categories, including knowledge of the legal framework and promotional regulations.
• Track record launching or growing emerging beverage brands in competitive markets.
• Experience executing consumer samplings, demos, or brand ambassador programs.
• Familiarity with syndicated data tools and depletion reporting.

Success Measures

• New distribution gains and void closure across the portfolio.
• Display wins and promotional compliance.
• Improved shelf presence and cold-vault placement.
• Sampling execution, consumer trial, and conversion to repeat purchase.
• Account growth, market coverage, and execution consistency.
• Timely, accurate sales activity, sampling, and depletion reporting.

Work Environment & Physical Requirements

• Highly field-based role requiring frequent store visits, distributor interaction, and local travel.
• Occasional evening or weekend support for samplings, activations, events, and festivals, including outdoor conditions.
• Regular work in retail environments, including refrigerated areas and cold vaults.
• Ability to lift and move cases of product (up to approximately 50 lbs) and build retail displays and sampling setups as needed.

Compensation

Base: $62,000 to $75,000
Monthly KPI Bonus: Up to $1,250 to $2,250 a month
Target Cash Comp: $80,000 to $102,000

Specific compensation is commensurate with experience and territory. Mood also offers a full benefits package; details are shared during the interview process.