Field Marketing Team Lead

Job Summary

The Field Marketing Team Lead is responsible for leading, coaching, and driving performance for a team of Field Marketers in a door-to-door canvassing environment. This role plays a critical part in generating qualified leads, maintaining team morale, and ensuring daily execution aligns with company standards and goals.

Essential Functions/Physical Requirements of Job

• Lead a team of Field Marketers in the field, actively participating in canvassing efforts
• Train new hires on scripting, objection handling, and appointment-setting best practices
• Maintain daily performance metrics including leads, set rates, and issued appointments
• Provide real-time coaching and feedback in the field to improve individual and team performance
• Conduct daily team meetings, territory breakdowns, and goal-setting sessions
• Ensure proper use of the Lead Perfection systems and accurate data entry for all leads and appointments
• Aid in recruiting, onboarding, and developing new Field Marketers
• Maintain a high level of energy, professionalism, and accountability within the team
• Troubleshoot field challenges and escalate issues when necessary
• Consistently hit or exceed team lead generation goals
• Develop top-performing Field Marketers
• Create a positive, competitive, and accountable team culture
• Maintain strong data integrity and operational consistency

Qualifications

• Proven experience in door-to-door sales, canvassing, or field marketing
• Strong leadership and coaching abilities with a track record of developing others
• Excellent communication and interpersonal skills
• Results-driven with the ability to motivate a team to hit and exceed goals
• Comfortable working outdoors and in a fast-paced, performance-based environment
• Familiarity with CRM systems and performance tracking
• Previous experience in a leadership or Team Lead role preferred
• Experience in home improvement, home services, or direct sales industries preferred