Field Marketing Strategist - Automation

About the Company

The Kendall Group is comprised of eight divisions with 75+ locations in ten states, serving the Electrical, Automation, Pipe, Valve, Fitting, Steam, Lighting, Industrial Controls, and Instrumentation industries. As a 100% employee-owned company, Kendall offers a rewarding career where you own part of the company and your future. More than 60% of associates have over 5 years of tenure, and over 40% have more than 10 years, reflecting a supportive environment where ideas are heard and valued.

About the Role

Reporting to the Director of Marketing, the Field Marketing Strategist serves as a critical link between corporate marketing and sales/specialist teams. This role supports the development and execution of marketing plans for specific product segments, aligning with sales and business initiatives.

Responsibilities

• Act as the bridge between marketing, sales, and key suppliers; coordinate efforts and maintain communication to ensure success of marketing programs.
• Collaborate with suppliers to understand strategic priorities, campaign content, and product/service launches; ensure field teams are aware and aligned with growth plans.
• Partner with sales and specialist stakeholders to define annual marketing plans supporting revenue generation for the product segment.
• Develop a commercial plan for the year by segment/vendor; work with the field to build and refine plans, ensuring timely updates as priorities shift.
• Maintain relationships with sales managers, specialist teams, supplier teams, and the marketing team.
• Liaise with product/service specialists to understand offerings, customer segments, industries, personas, and value propositions; drive effective messaging and content creation.
• Serve as the first point of contact for marketing-related questions in the field; capture and prioritize feedback on campaigns and events.
• Work closely with key suppliers’ marketing plans; leverage content, communicate progress, and ensure commitments are met.
• Support event planning and execution (in-person and virtual) as needed.
• Maintain communication with stakeholders, including sales leadership and supplier partners, through monthly and quarterly cadences.
• Track KPIs and campaign results for regional activities in collaboration with Marketing Operations.
• Monitor lead flow to ensure timely follow-up by sales channels.
• Ensure adherence to vendor brand guidelines.
• Perform other duties and projects as assigned.

Requirements

• 3 years of marketing experience or a closely related field.
• Bachelor’s degree in marketing, a technical field, or equivalent experience.
• High competency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Knowledge of digital communication channels, omnichannel campaign execution, and measurement practices.
• Strong organizational skills to manage multiple projects in a dynamic environment.
• Team-oriented with a learning mindset; ability to collaborate across diverse groups (marketing, sales, suppliers).
• Strong written, verbal, and presentation skills; comfortable leading meetings and influencing stakeholders.
• Ability to sit for 8 hours a day; normal office environment.
• Occasional travel required.

Preferred Qualifications

• Background in B2B technical marketing, ideally within industrial markets.
• Experience working with vendor or solution sets; electrical or industrial distribution experience is a plus.
• Experience with marketing automation platforms.

Skills

• Service Excellence
• Results and Action-Oriented
• Accountability and Responsibility
• Teamwork and Collaboration
• Decision Quality
• Priority Setting
• Planning and Organizing