Field Marketing Specialist, Cannabis - Maryland

Professional Competencies

• Positive, high-energy attitude with a team-first mindset
• Strong communication, presentation, and interpersonal skills
• Highly organized with excellent attention to detail
• Able to think creatively and execute efficiently
• Strong understanding of regulatory compliance in cannabis
• Comfortable managing field events, retail interactions, and cross-functional activities
• Data-driven with the ability to track, measure, and report ROI
• Confident leading consumer-facing initiatives and training sessions

Benefits

• 12 days of accrued Paid Time Off
• Ten Paid Holidays
• Paid Sick Leave
• Paid Parental Leave
• Medical, Dental, Vision, FSA, HSA, Transit Benefits, and 401(k)
• Employer-Paid Short-Term Disability and Life Insurance
• Wellness Program
• Employee Assistance Program for employees & family members
• Employee Discounts
• Opportunity to work in a fast-growing industry where your creativity and execution directly influence success

Summary

The Field Specialist is a customer-facing representative of our product and dispensary brands in Maryland. This position will be responsible for engaging with the community to provide education and answer questions through in-store demos and events and communicating in-store promotions.

Responsibilities

• Responsible for representing our brands and products in community, retail, and marketing events
• Become a brand expert, able to answer questions about product benefits and provide product knowledge
• Build brand awareness and loyalty by creating memorable patient/customer experiences
• Set-up and breakdown tables, tents, swag items and marketing collateral in-store and other events
• Manage the distribution/inventory of marketing swag and collateral for events and giveaways
• Establish and maintain relationships with local community partners
• Manage and adhere to established schedules in a fast-paced, deadline-driven environment, while ensuring accuracy and follow through
• Partner with and maintain productive working relationships with the dispensary, wholesale, and manufacturing teams
• Works productively with internal cross-functional teams as well as with external partners
• Majority of the work will require state-wide travel
• Manage in-store displays and keep product marketing displays up to date with accounts
• Attend scheduled meetings and maintain good communications in real time while on site

Company Culture

• Being a company brand ambassador and representing the brand appropriately
• Building relationships with community leaders and trust from our neighbors
• Following and implementing the company’s core values, including respect, diversity, sustainability, research, and service
• Ensuring adherence to the company’s cultural principles
• Participates and embraces a highly motivated team environment
• Implementing brand sales marketing strategies
• Technology - learn and keep up with innovative technology trends as presented
• Compliance – utilize internal and external information to understand federal and state laws and industry trends regarding medical marijuana

Minimum Qualifications

• Bachelor’s degree in marketing, communications or equivalent work experience
• Minimum of 1-2 years of relevant experience in a marketing, agency or promotional setting
• Experience in the cannabis industry
• Must be enthusiastic, engaging, cannabis-savvy, well organized and self-motivated
• Able to communicate in an informative and professional manner
• Detail-oriented, with strong organizational skills
• Able to work both independently and collaboratively
• Thrive in an entrepreneurial environment with a positive attitude
• Knowledge of Microsoft software applications (Outlook, Word, Excel, Power Point)
• Have a valid driver’s license and reliable vehicle
• Available to work evenings and weekends

Physical & Environmental Requirements

• Ability to work a minimum of 8 hours a day and rotating shifts
• Flexible schedule availability including nights, weekends, and holidays
• Ability to lift, push, and pull 50 pounds
• Ability to sit, squat, bend, and kneel repetitively throughout a work day
• Ability and willingness to work in the following conditions: General office environment; Extended computer usage; Extended phone usage including teleconferences, and Work environments that include exposure to, but not limited to, fumes, dust, odors, heights, indoor AC, no AC, motion, and noise