Field Marketing Senior Lead – Business Development
for each section heading. Only include sections where there is real specific content. Must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info, not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO etc. There's a line about vaccination policy - that's substantive? It's about policy; maybe keep as part of "Who You Are" or separate? It's not a standard heading; we could include under "About the role" or maybe a separate section like "Additional Information". But only allowed headings are those listed; we cannot create new headings. So we need to fit content into those categories.
We have:
- About the role: could include "Who We Are" and "The Role" description.
- Responsibilities: "Key Responsibilities".
- Requirements: "Who You Are Required Qualifications" (maybe also "Who You Are" preceding? but that is more about candidate traits). Could treat "Who You Are" as part of Requirements? Actually "Who You Are" is a description of desired traits, could be under Requirements or Skills. We'll decide.
- Qualifications: maybe separate Required Qualifications and Preferred Qualifications.
- Skills: maybe include abilities like data, insights, AI tools, etc.
- Benefits: "What You Can Expect" includes benefits, learning programs, volunteering, etc.
- Pay: not mentioned, so omit.
- Schedule: not mentioned, omit.
We must not create sections with placeholder text. So only include sections where we have content.
We need to preserve all substantive information; do not invent or summarize away detail. So we need to include the details as they appear, but we can format them into - for lists,
for prose.
We must not repeat job title as heading. The job title is "Field Marketing Senior Lead – Business Development". Not to be used as heading.
We must not include Job ID/requisition numbers.
We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. There's a line about vaccination policy - not boilerplate? It's a policy statement; we keep.
There's also "Get Referred!" which is application instruction? It's about referral; maybe considered application instruction? It says "Get Referred! If you know someone that works at Kyndryl, when asked ‘How Did You Hear About Us’ during the application process, select ‘Employee Referral’ and enter your contact's Kyndryl email address." That's application instruction; we should remove it.
Also "Being You" section about diversity; we might keep as part of "About the role" or maybe as a separate section? Not a standard heading; we could incorporate into "About the role" or "Requirements"? Probably treat as part of "About the role" (company culture). We'll include that content under About the role.
We need to preserve all substantive info, so we need to include the diversity statement.
We must not create sections like "Being You" as heading; we can embed within About the role.
Now, let's extract content.
Original text:
Who We Are At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.
The Role We are looking for a strategic and commercially minded Field Marketing Senior Lead – Business Development to join our Marketing team. This role is focused on helping Kyndryl create new growth opportunities by opening doors in targeted whitespace, building executive relationships, and supporting the development of net-new logo and new-scope pipeline. Business Development Marketing is a proactive growth motion designed to create demand earlier, before an RFP exists. The ideal candidate will partner with Senior Industry Advisors, Sales, Consult, Industry teams, Alliances, Third-Party Advisors, Corporate Affairs, Corporate Communications, and broader Marketing stakeholders to identify priority accounts, shape opportunities, and build pipeline momentum. This person will bring a strong hunting mindset, using data, insights, brand positioning, thought leadership, executive engagement, and advisor influence to help Kyndryl show up in new places, build trust with new decision makers, and progress priority opportunities.
Key Responsibilities Support the development and execution of Business Development field marketing strategies focused on targeted whitespace, net-new logo, and new-scope opportunities. Partner with Senior Industry Advisors, Sales, Consult, Industry, and Business Development leaders to align on priority accounts, account insights, relationship gaps, and opportunity-creation plans. Use data, insights, AI tools, agents, and account intelligence to identify target accounts, key personas, relationship paths, market triggers, and relevant entry points for Kyndryl. Build and activate targeted marketing plans that help open doors before an RFP exists, including executive events, thought leadership, advisor engagement, alliance activations, and tailored client experiences. Partner with Third-Party Advisors, Alliances, Corporate Affairs, Corporate Communications, and Brand to strengthen Kyndryl’s visibility, credibility, and influence in priority markets and accounts. Support differentiated client experiences, including workshops and co-creation sessions, to help accelerate engagement, demonstrate innovation, and de-risk opportunity progression. Operate with discipline and focus, prioritizing targeted, high-value activities connected to priority accounts, relationship progression, and measurable Business Development outcomes.
Who You Are You are a strategic field marketer with strong business acumen, a growth mindset, and the ability to connect marketing activity to business outcomes. You are proactive, curious, and comfortable operating in ambiguity. You can connect dots across Sales, Marketing, Alliances, Advisors, Consult, Industry, and executive stakeholders, translating market signals and account intelligence into practical actions that help teams open doors and create momentum. You are customer-focused, data-informed, and collaborative. You care about building trust, creating relevance, and helping Kyndryl show up differently with clients who may not yet know us well.
Kyndryl currently does not require employees to be fully vaccinated against COVID-19, however, if you are hired to work at a client, customer, or partner location, you may be required to show proof of vaccination to align with their respective COVID-19 vaccination policies. Those who believe they are eligible may apply for a medical or religious accommodation prior to the start of employment.
Who You Are Required Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. 7+ years of experience in B2B marketing, field marketing, account-based marketing, business development marketing, or related marketing roles. Experience in technology services, IT infrastructure, consulting, or enterprise B2B environments. Experience building and executing targeted marketing programs for strategic accounts, new logo acquisition, whitespace expansion, or executive engagement. Strong understanding of complex B2B sales cycles, pipeline development, opportunity progression, and executive-level buying committees. Experience partnering with Sales, Business Development, Industry, Consult, Alliances, and cross-functional Marketing teams in a matrixed environment.
Prefered Qualifications Strong ability to use data, insights, AI tools, agents, and account intelligence to guide marketing strategy, targeting, messaging, activation, and follow-up recommendations. Familiarity with Third-Party Advisors, analyst relations, alliance marketing, executive briefings, or co-creation experiences is a plus. Knowledge of Financial Services, Healthcare, or Communications, Media, and Technology sectors is a plus. Excellent communication, stakeholder management, and executive presence.
Being You Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way.
What You Can Expect With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations. At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed.
Get Referred! ... (remove)
Now we need to map to sections.
Section headings allowed: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We need to decide which content goes where.
About the role: Could include "Who We Are" and "The Role" description, plus maybe "Being You" (culture). Also maybe the vaccination policy? Could be part of About the role or maybe under Requirements? Probably better to put vaccination policy under "About the role" as additional info about working conditions.
Responsibilities: "Key Responsibilities".
Requirements: Could be the "Who You Are" (desired traits) plus maybe "Who You Are Required Qualifications"? Actually "Who You Are Required Qualifications" is a heading in the original; we could treat that as Requirements. The "Who You Are" paragraph before that is more about personal attributes; could be under Skills or Requirements. We'll decide.
Qualifications: Could split into Required Qualifications and Preferred Qualifications. But we have only one Qualifications heading allowed. We could combine both required and preferred under Qualifications, maybe using subheadings? Not allowed; only
for section headings. We could have two sections: Requirements and Qualifications. Use Requirements for required qualifications, Qualifications for preferred qualifications? Or vice versa. Let's map:
- Requirements: Required Qualifications (the list after "Who You Are Required Qualifications").
- Qualifications: Preferred Qualifications (the list after "Prefered Qualifications").
Skills: Could be the "Who You Are" paragraph (traits) plus maybe the skill-based items from Preferred Qualifications like data, insights, AI tools, etc. But we already used Preferred Qualifications for Qualifications section. Maybe we put skills under Skills: include abilities like strategic field marketer, business acumen, growth mindset, ability to connect marketing activity to business outcomes, proactive, curious, comfortable in ambiguity, connect dots across stakeholders, customer-focused, data-informed, collaborative, building trust, creating relevance, etc. Also include ability to use data, insights, AI tools, agents, account intelligence (though that is in preferred). We'll need to avoid duplication but we can include.
Benefits: "What You Can Expect" includes benefits, learning programs, volunteering, etc.
Pay: not present -> omit.
Schedule: not present -> omit.
Now we need to ensure we preserve all substantive information. We must not omit any detail from the original (except boilerplate and application instructions). So we need to include all details from Who We Are, The Role, Key Responsibilities, Who You Are (traits), vaccination policy, Required Qualifications, Preferred Qualifications, Being You (diversity), What You Can Expect.
We must not invent or summarize away detail. So we need to keep the exact phrasing? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail
for prose. We must not repeat job title as heading. The job title is "Field Marketing Senior Lead – Business Development". Not to be used as heading. We must not include Job ID/requisition numbers. We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. There's a line about vaccination policy - not boilerplate? It's a policy statement; we keep. There's also "Get Referred!" which is application instruction? It's about referral; maybe considered application instruction? It says "Get Referred! If you know someone that works at Kyndryl, when asked ‘How Did You Hear About Us’ during the application process, select ‘Employee Referral’ and enter your contact's Kyndryl email address." That's application instruction; we should remove it. Also "Being You" section about diversity; we might keep as part of "About the role" or maybe as a separate section? Not a standard heading; we could incorporate into "About the role" or "Requirements"? Probably treat as part of "About the role" (company culture). We'll include that content under About the role. We need to preserve all substantive info, so we need to include the diversity statement. We must not create sections like "Being You" as heading; we can embed within About the role. Now, let's extract content. Original text: Who We Are At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities. The Role We are looking for a strategic and commercially minded Field Marketing Senior Lead – Business Development to join our Marketing team. This role is focused on helping Kyndryl create new growth opportunities by opening doors in targeted whitespace, building executive relationships, and supporting the development of net-new logo and new-scope pipeline. Business Development Marketing is a proactive growth motion designed to create demand earlier, before an RFP exists. The ideal candidate will partner with Senior Industry Advisors, Sales, Consult, Industry teams, Alliances, Third-Party Advisors, Corporate Affairs, Corporate Communications, and broader Marketing stakeholders to identify priority accounts, shape opportunities, and build pipeline momentum. This person will bring a strong hunting mindset, using data, insights, brand positioning, thought leadership, executive engagement, and advisor influence to help Kyndryl show up in new places, build trust with new decision makers, and progress priority opportunities. Key Responsibilities Support the development and execution of Business Development field marketing strategies focused on targeted whitespace, net-new logo, and new-scope opportunities. Partner with Senior Industry Advisors, Sales, Consult, Industry, and Business Development leaders to align on priority accounts, account insights, relationship gaps, and opportunity-creation plans. Use data, insights, AI tools, agents, and account intelligence to identify target accounts, key personas, relationship paths, market triggers, and relevant entry points for Kyndryl. Build and activate targeted marketing plans that help open doors before an RFP exists, including executive events, thought leadership, advisor engagement, alliance activations, and tailored client experiences. Partner with Third-Party Advisors, Alliances, Corporate Affairs, Corporate Communications, and Brand to strengthen Kyndryl’s visibility, credibility, and influence in priority markets and accounts. Support differentiated client experiences, including workshops and co-creation sessions, to help accelerate engagement, demonstrate innovation, and de-risk opportunity progression. Operate with discipline and focus, prioritizing targeted, high-value activities connected to priority accounts, relationship progression, and measurable Business Development outcomes. Who You Are You are a strategic field marketer with strong business acumen, a growth mindset, and the ability to connect marketing activity to business outcomes. You are proactive, curious, and comfortable operating in ambiguity. You can connect dots across Sales, Marketing, Alliances, Advisors, Consult, Industry, and executive stakeholders, translating market signals and account intelligence into practical actions that help teams open doors and create momentum. You are customer-focused, data-informed, and collaborative. You care about building trust, creating relevance, and helping Kyndryl show up differently with clients who may not yet know us well. Kyndryl currently does not require employees to be fully vaccinated against COVID-19, however, if you are hired to work at a client, customer, or partner location, you may be required to show proof of vaccination to align with their respective COVID-19 vaccination policies. Those who believe they are eligible may apply for a medical or religious accommodation prior to the start of employment. Who You Are Required Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. 7+ years of experience in B2B marketing, field marketing, account-based marketing, business development marketing, or related marketing roles. Experience in technology services, IT infrastructure, consulting, or enterprise B2B environments. Experience building and executing targeted marketing programs for strategic accounts, new logo acquisition, whitespace expansion, or executive engagement. Strong understanding of complex B2B sales cycles, pipeline development, opportunity progression, and executive-level buying committees. Experience partnering with Sales, Business Development, Industry, Consult, Alliances, and cross-functional Marketing teams in a matrixed environment. Prefered Qualifications Strong ability to use data, insights, AI tools, agents, and account intelligence to guide marketing strategy, targeting, messaging, activation, and follow-up recommendations. Familiarity with Third-Party Advisors, analyst relations, alliance marketing, executive briefings, or co-creation experiences is a plus. Knowledge of Financial Services, Healthcare, or Communications, Media, and Technology sectors is a plus. Excellent communication, stakeholder management, and executive presence. Being You Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way. What You Can Expect With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations. At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed. Get Referred! ... (remove) Now we need to map to sections. Section headings allowed: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which content goes where. About the role: Could include "Who We Are" and "The Role" description, plus maybe "Being You" (culture). Also maybe the vaccination policy? Could be part of About the role or maybe under Requirements? Probably better to put vaccination policy under "About the role" as additional info about working conditions. Responsibilities: "Key Responsibilities". Requirements: Could be the "Who You Are" (desired traits) plus maybe "Who You Are Required Qualifications"? Actually "Who You Are Required Qualifications" is a heading in the original; we could treat that as Requirements. The "Who You Are" paragraph before that is more about personal attributes; could be under Skills or Requirements. We'll decide. Qualifications: Could split into Required Qualifications and Preferred Qualifications. But we have only one Qualifications heading allowed. We could combine both required and preferred under Qualifications, maybe using subheadings? Not allowed; only