Field Marketing Representative

Job Summary

As a Temporary Field Marketing Representative (FMR) for the Bay Area, you will be the face of the brand at various events in the field and in store with key retail partners. You will build relationships with key strategic partners, engage budtenders (BT) by way of education and sampling on KIVA products as well as attending marketing events.

Responsibilities

• Create a unique patient experience within a modular footprint to increase brand awareness and build customer loyalty
• Communicate facts regarding proper dosing, nutrition and key functions and benefits of cannabis, as well as how it relates to the KIVA products
• Provide samples and gift branded swag
• Track all activity and consumer insights/feedback through digital recaps
• Communicate success stories, key learnings, and other activities to your manager
• Support Trade Marketing events (inside & outside of retail environment) relevant to the brand and to the region (i.e. local festivals)
• Participate in execution of sampling initiatives, reaching patients where they live and play
• Create harmonious relationships with our retail partners and their staff to cultivate a strong affinity for the KIVA brand
• Budtender/Staff Trainings: Conduct retail staff training (within accounts) on the KIVA brand portfolio
• Administrative Support: Credit submissions, simple email correspondence, and scheduling with retailers

Requirements

• MUST reside in the Bay area!!
• Must have 2 years of relevant experience in events, promotions, media or consumer products marketing
• Must have minimum of 2 years work experience in a customer service setting
• Must be 21+ years of age
• Must meet Kiva’s Motor Vehicle Report requirements
• The ability to positively engage the public, representing the brand in a highly positive manner
• An understanding of both marketing & sales fundamentals
• Sales experience and/or knowledge of the cannabis industry or CPG industry
• A deep-rooted understanding of the relevant market and surrounding area
• Mastered the ability to work autonomously and collaboratively
• Access to a computer for reporting sampling results and are well versed in Google systems
• Access to a personal smartphone for schedule updates, photo capturing, and emails
• Ability to travel independently throughout your territory/state for demonstrations and other events is required
• Ability to lift heavy items including tents, tables, and boxes up to 50 pounds
• Ability to be in contact with and handle food products

Qualifications

This is a 3 month temporary role