Field Marketing Manager, Canvassing and Lead Generation

About the role

The Field Marketing Manager will own the structure, execution, and growth of Vault Roofing’s canvassing program across multiple markets in the United States. This person will partner closely with marketing, sales, recruiting, and local leadership to build a repeatable field marketing model that generates quality homeowner leads and supports market growth.

Responsibilities

• Create the playbook for recruiting, onboarding, training, managing, and retaining canvassers and field leaders
• Hire, train, coach, and develop canvassing leaders and field marketing team members
• Launch canvassing teams in new and existing markets
• Set clear expectations for activity, lead quality, appointment generation, communication, and accountability
• Develop field scripts, training materials, neighborhood canvassing strategies, and performance standards
• Manage the day-to-day operations of the canvassing program, including territory planning, scheduling, field coverage, reporting, and follow-up
• Track key performance metrics such as doors knocked, conversations, leads generated, appointments set, show rates, close rates, lead quality, and team productivity
• Partner with sales leadership to ensure canvassing efforts are creating qualified opportunities for the sales team
• Identify what is working, fix what is not, and continuously improve the program as markets grow
• Build a strong field culture rooted in energy, accountability, professionalism, and results
• Represent Vault Roofing professionally in the field and help ensure every canvasser does the same

Requirements

• 5-10+ years of experience in field marketing, canvassing, door-to-door sales, lead generation, outside sales, or direct-to-consumer marketing
• Prior management experience leading field-based teams
• Strong understanding of canvassing operations, field accountability, appointment setting, and lead generation
• Ability to hire, train, mentor, motivate, and retain high-performing team members
• Comfortable working in a fast-paced, growth-focused environment with evolving priorities
• Operational mindset with the ability to create structure, process, reporting, and accountability
• Confident analyzing performance data and using it to improve results
• Excellent communication skills with the ability to work across marketing, sales, recruiting, and local market leadership
• Willing and able to travel regularly to support market launches, field training, and team performance

Qualifications

• Valid driver’s license and reliable transportation
• Home services, roofing, solar, exterior remodeling, pest control, security, telecom, or similar industry experience is strongly preferred, but not required

Skills

• Field marketing
• Canvassing
• Door-to-door sales
• Lead generation
• Outside sales
• Direct-to-consumer marketing

Benefits

• $65,000-$120,000+ per year, depending on experience and inclusive of base + bonus, commissions on team
• Bonus opportunity based on program performance, team growth, and market results
• Full-time W2 position
• Benefits package available to eligible full-time employees
• Opportunity to build and lead a program with significant growth potential
• Work Setting and Travel: Hybrid remote and field-based role, Regular travel required to support multiple markets
• Markets may include Raleigh, Charlotte, Pittsburgh, Cincinnati, and additional growth markets as the program expands

Pay

$65,000-$120,000+ per year, depending on experience and inclusive of base + bonus, commissions on team

Schedule

Hybrid remote and field-based role, Regular travel required to support multiple markets