Field Marketing Manager (Alani Nu)

Position Overview

This is your opportunity to bring national marketing strategies to life through dynamic local experiences that connect directly with consumers. You’ll bring a strong sense of ownership, community savvy, and the ability to lead teams and events that make an impact.

Field-Based

Remote; role requires presence in assigned market (listed below). This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.

People Management Responsibilities

Yes

Role Type

Full-Time

Salary Range

$60-$70k, plus incentives

Requirements

• Experience: 5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage; 3+ years of team management or field leadership experience
• Education: Bachelor's degree preferred
• Strong background in community engagement, event marketing, and project management
• Familiarity with local events and cultural moments that drive community engagement
• Proven ability to lead teams, manage priorities, and work cross-functionally under tight deadlines
• Self-starter with strong organizational and problem-solving skills
• Effective communicator with strong interpersonal abilities
• Comfortable working both independently and collaboratively in fast-paced environments
• Willingness to adapt to changing business needs
• Valid U.S. driver’s license
• Physically able to lift up to 25 lbs. and stand for extended periods
• Willingness to travel within the designated region as needed

Key Responsibilities

• Execute 360° marketing plans aligned with national and regional goals
• Build and nurture relationships with local influencers, media, and community partners
• Identify and manage local sponsorships and brand partnerships
• Lead consumer sampling programs and evaluate performance for continuous improvement
• Recruit, train, and manage a team of part-time Brand Ambassadors
• Partner with Sales and distributor teams to drive retail visibility and in-store conversion
• Create and manage annual marketing plans, budgets, product forecasting, and campaign reporting
• Oversee market operations including warehouse, inventory, and vehicle logistics
• Process invoices and manage expenses in coordination with Finance
• Support additional marketing and sales initiatives as needed

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match