Field Marketing Manager - 12 Month Contract
Canva · San Francisco, CA · 1 mo ago
HybridMarketingFull-time
About the role
Join Canva's Field Marketing team, bringing our brand and product to life in the real world. As part of Canva's Global B2B Marketing group, we work with Sales, Customer Success, Product Marketing, Content, Brand, Lifecycle, and Experiential to design programs that reach our most valuable audiences and influence the full revenue funnel, from net-new demand to pipeline acceleration and expansion. While we support flexible, remote-friendly ways of working, for this role we're focusing on San Francisco to best support our teams and keep collaboration flowing.
Responsibilities
- Partnering closely with Sales to plan and activate regional GTM plays, bringing campaigns and customer moments to life across the east and central regions
- Designing and executing integrated field programs that move target accounts through the funnel, blending in-person experiences, customer stories, virtual touchpoints, and digital amplification
- Translating global campaigns, customer stories, product priorities, and sales motions into localized, account-relevant strategies for enterprise audiences
- Owning the execution of field experiences including events, webinars, executive programs, and partner activations, ensuring they're tightly connected to broader campaign and pipeline goals
- Collaborating with brand, content, customer marketing, product marketing, and lifecycle teams to align messaging and extend the reach of field programs
- Managing budgets, vendors, and timelines with operational rigor, keeping a high bar for brand experience and execution quality
Requirements
- Driven pipeline impact through regional or field programs, ideally at a high-growth SaaS or tech company
- Know how to influence pipeline through regional programs and account-based engagement, and you've owned that before
- Worked within ABM frameworks for enterprise accounts
- Partner closely with Sales on GTM motions, account strategy, and revenue goals
- 5+ years of experience in a similar role
Skills
- Strong project management skills and can hold together a lot of cross-functional moving parts
- Bias for action, curiosity, and a drive to experiment and iterate quickly
Schedule
This role is a 12 month engagement, working full-time.