Field Engagement & Change Lead, AWS Worldwide Field Enablement

About the role

The Field Engagement & Change Lead role sits at the intersection of change management, communications strategy, and field engagement. The role drives adoption of critical tooling and technology across the global AWS Sales and Technical field organization. This includes ensuring the field understands, adopts, and maximizes value from new and evolving technology platforms, such as AI-powered tools and agentic workflows.

Responsibilities

• Develop and execute change management strategies for tooling adoption across the global AWS field, adapted for a fast-paced technology environment.
• Build end-to-end communication strategies—stakeholder mapping, multi-channel messaging—that drive awareness and adoption of new tools and workflows.
• Partner with product, engineering, enablement, and operations teams to translate technical capabilities into clear, compelling field narratives.
• Identify adoption barriers and design targeted interventions (communications, training reinforcement, feedback loops).
• Launch field engagement campaigns that connect tooling programs to measurable business outcomes aligned with AWS growth strategies.
• Manage stakeholder relationships across sales leadership, operations, enablement, and communications to ensure coordinated rollouts.
• Define success metrics, track adoption KPIs, and establish feedback mechanisms to continuously improve effectiveness.
• Standardize and scale change management mechanisms globally across all markets and segments.

Qualifications

• 4+ years of managing stakeholders in cross-functional project experience
• Bachelor's degree in Communications, Marketing, Organizational Development, or related field
• 5+ years in change management, communications, or field engagement supporting technology adoption
• Exceptional written/verbal communication with ability to simplify complex technical concepts
• Experience with AI-powered tools, agentic systems, or emerging technology platforms
• Change management certification (Prosci, CCMP) or equivalent practical experience
• Experience supporting tooling adoption within fast-paced sales or technical field organizations

Benefits

Amazon offers comprehensive benefits including health insurance, retirement savings plans, paid time off, and parental leave. For more information, visit here.