FAM TOUR

About the Agency

EM Marketing & Communication has made an indelible mark with a unique mix of creativity, innovation, and effective strategies, specializing in communication and promotion for the Caribbean islands seeking to strengthen ties with Latin America. As an allied member of the Caribbean Tourism Organization (CTO), EM works alongside Caribbean destinations to improve market positioning and showcase the diverse opportunities each destination offers to trade and general audiences.

2023 Highlights

Throughout 2023, the agency supported Antigua and Barbuda in Public Relations and Marketing efforts across Latin America. Key initiatives included:

• Developing press strategies for Caribbean islands in the region, including a fam-press trip involving journalists and influencers.
• Disseminating key news in trade media.
• Collaborating with the CTO to participate in major global tourism industry fairs with several member countries.

“EM has demonstrated exceptional strategic vision by following the latest trends and technologies. The agency has not only kept up with the pace of change but has led the forefront, developing projects on new platforms and formats to achieve successful results,” says Elsa Petersen, CEO of EM Marketing & Communication.

2024 Initiatives

EM’s hallmark is its innovative and creative approach. The team is already preparing strategies to support Caribbean countries in their 2024 plans. “After a successful and innovative 2023, we aim for a 2024 full of opportunities,” Petersen states, adding, “We are already working on planning various initiatives for the new year alongside our clients.”

The agency is evaluating participation in key trade events as an allied member of the CTO, including:

• WTM Latin America: April 15–17, the most important B2B travel and tourism event in Latin America, offering business opportunities and access to qualified buyers and influencers.
• Caribbean Travel Marketplace: The 42nd edition, May 20–23 in Montego Bay, Jamaica.
• Showcase Antigua and Barbuda 2024: June 4–7, hosted by the Antigua and Barbuda Hotels and Tourism Association (ABHTA) and the Antigua and Barbuda Tourism Authority (ABTA).
• Caribbean Week New York: June 10–14, an annual CTO event showcasing the best of Caribbean travel, culture, customs, and people.

EM has not only made a difference in the past year but has laid the groundwork for a future where innovation and success remain its banner.