Expert Integration Architect

What You Will Do

• Leads design & implementation of data & identity solutions for clients, across online and offline ecosystems.
• Understands client requirements & effectively translates requirements into Data, Identity and Media Tagging specifications.
• Leads all technical communication with the client and provides technical oversight across all phases of the implementation.
• Provides client consulting for proposed changes, process improvements, issues or research of client data inquiries.
• Leads discussion regarding web networking, specifically DNS and CNAMEs.
• Captures technical aspects of changes, issues and research in a self-directed manner.
• Lead Website Auditing considering data layer for creating the tag management solution design.
• Designs quality assurance procedures for on-going monitoring and operations of identity/tag-management solutions.
• Ensures a seamless transition from requirements through design, development, testing, & publishing of tags for data & identity solutions.
• Lead data integration activities for 3rd party Ad tech solutions (DMP, DSP, Ad Server, Fraud & Verification, OFA, Tag & Consent Management) as well as 1st party data sources & systems (websites, cross-device Identity, digital key ring, CRM, demand-gen dashboard, analytics etc.).
• Diagnoses and helps troubleshoot (Debug, test and QA) any data discrepancy or performance issues in collaboration with Platform owners.

What You Will Have (Basic Qualifications)

• A minimum of 5+ years digital marketing experience and/or IT roles managing e-commerce or digital marketing technology solutions.
• A minimum of 5+ years with database marketing, direct marketing or interactive marketing environments.
• A minimum of 5+ years of solution architect roles.
• A minimum of 5+ years working in an external client-facing environment.
• Dynamic, self-motivated, with an eagerness to learn about new technologies and a passion for digital and CRM marketing.
• Understanding of overall marketing mix and how digital customer journeys fit into that mix.
• Strong leadership and presentation skills.
• Proven track record building rapport, developing influence within, and delivering results from external vendors.
• Expertise in Ad-Server technologies (like Google Campaign Manager, FlashTalking, etc.), Tag Management solutions (like Tealium, etc.) and Analytics solutions like (Adobe Analytics, Google Analytics, etc.).
• Bachelor’s degree.
• Proven track record of working with Online IT and CRM IT.
• Positive, proactive and able to exercise sound judgment.
• High degree of motivation, flexibility, and creativity.
• Previous vendor/agency management experience.
• Ability to influence others and execute in a collaborative and customer-centric manner.