Experiential Marketing Intern
Criteo · New York, United States · 1 wk ago
HybridMarketing$48k/yrFull-time
What You'll Do
- Support global events strategy, including key industry tentpoles, owned and operated events, and Executive Engagement programs.
- Work closely with various teams within the marketing and communications department to gain hands-on experience in event execution and marketing strategy.
- Aim to deliver measurable ROI for regional client solutions teams.
- Help plan and execute marketing activations that bring the ecosystem (brands, retailers, agencies, and publishers) together, both virtually and physically.
- Create a unique experience that aligns with key business goals and initiatives.
- Support end-to-end live (and virtual) event execution: venue sourcing, logistics, registration, communications, gifting/promotion, vendor management, KPI and results tracking.
- Build-out and manage customer loyalty and gifting program(s) across experiential programs.
- Conduct and compile industry and competitive research for events.
- Own and operate global industry event calendar with trade shows, speaking engagements, and other events.
- Collaborate cross-functionally with sales, account strategy, and marketing teams to create unique and memorable client experiences.
- Partner with wider Experiential Marketing team to manage activation/program budgets and track ROI.
Who You Are
- Strong computer skills navigating Word, Excel, PowerPoint, SharePoint.
- Excellent communication skills, both verbal and in writing.
- High attention to detail and strong organizational skills.
- Proactive and collaborative, able to work effectively across functions.
- An interest in Ad-Tech and excitement to enter the tech space.
- Experience in office environments a plus.
- Comfortable working on individual projects and collaborating with cross-functional teams.
- Innovative and eager to learn, sharing new ideas with peers and colleagues.
- Strong analytical and problem-solving skills with a quantitative approach.