Experience Strategy Manager

About the role

As an Experience Strategy Manager, you will be the strategic anchor for specific clients or major workstreams, ensuring a cohesive, customer-first approach across marketing automation, personalization, loyalty, CRM, and the wider connected customer experience ecosystem.

You will own the day-to-day strategic delivery for your assigned accounts, working with autonomy to turn complex client briefs into actionable, data-driven customer journeys. In this role, you will also help guide and mentor mid-level and junior strategists within our North American Experience Strategy team (across Austin and Toronto), ensuring our methodologies are applied to the highest standard.

Responsibilities

• Owning and executing strategic blueprints and customer-centric frameworks for key clients, turning data-driven insights into connected customer experiences.
• Leading major client workstreams with autonomy, positioning experience strategy as a central pillar of the client’s business growth.
• Managing and mentoring junior-to-mid-level strategists, providing day-to-day guidance, feedback, and career support.
• Designing and optimizing sophisticated omni-channel customer journeys, seamlessly integrating data, technology, content, and consumer insights.
• Fostering collaboration across disciplines (creative, CX/UX, tech, and data) to ensure strategic recommendations are seamlessly brought to life.
• Presenting to and influencing senior client stakeholders, acting as a trusted day-to-day partner and advisor on marketing transformation.

Requirements

We are looking for a seasoned strategist with a proven track record of designing and executing CRM and marketing automation strategies. You bridge the gap between technical platforms and human-centric design, and you are comfortable presenting complex strategic ideas to senior clients. You have a collaborative mindset, thrive in fast-paced agency environments, and are ready to take ownership of a client portfolio.

• Experience: 8–10 years of progressive experience in CRM, marketing automation, and CX strategy, ideally within an agency or consulting environment.
• Platform Knowledge: Strong strategic understanding of leading marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Marketing Cloud, Braze, HubSpot) and how to leverage them to drive personalization.
• Leadership: Proven experience managing or mentoring junior team members and leading project workstreams.
• Communication: Excellent communication and presentation skills, with the ability to articulate strategic concepts clearly to both technical and non-technical audiences.
• Collaboration: Experience working in cross-functional environments (creative, tech, data) and a desire to collaborate with global, multicultural teams.

Qualifications

Skills

• Strategic thinking and problem-solving skills.
• Strong analytical and data-driven capabilities.
• Excellent interpersonal and communication skills.
• Ability to manage multiple projects and priorities.
• Experience with CRM and marketing automation tools.
• Collaborative and team-oriented mindset.

Benefits

At WPP Enterprise Solutions, we offer a comprehensive benefits package that includes:

• Competitive compensation and benefits package.
• Flexible work arrangements.
• Professional development opportunities.
• Employee resource groups.
• Work-life balance initiatives.

Pay

Compensation is commensurate with experience and qualifications.

Schedule

This position offers a flexible schedule to accommodate the needs of the client and the team.