Executive Director, Video and Content Production

Texas A&M University is seeking an Executive Director of Video Content and Production to lead the next era of video storytelling for one of the nation’s largest, most visible, and most consequential public universities. This role serves as the executive producer for Texas A&M’s central video storytelling operation, shaping strategy, development, production, distribution, and performance of video content that strengthens the university’s brand, reputation, reach, recall, and relevance.

The ideal candidate is a creative leader, story strategist, executive producer, team builder, and audience-minded operator who can produce exceptional work, raise the creative standard of the team, mentor video professionals, and help build a modern content operation delivering both signature storytelling and fast, platform-native content.

Texas A&M’s students, faculty, researchers, former students, service members, clinicians, entrepreneurs, and partners are shaping Texas, the nation, and the world. The Executive Director will ensure these powerful stories are told with the ambition, emotion, clarity, and reach they deserve—captured, remembered, shared, and understood.

Responsibilities

• Lead the creative and editorial direction for Texas A&M’s central video content operation, serving as executive producer for major projects including brand campaigns, institutional storytelling, reputation-building content, research and impact stories, student and alumni profiles, executive communications, and major university initiatives.
• Identify stories Texas A&M should tell, determining their significance, target audiences, and how to shape them for maximum impact.
• Translate university priorities, brand strategy, audience insights, and communications objectives into compelling video concepts, formats, series, and campaigns that advance institutional goals and reflect the university’s mission and values.
• Lead the development and production of high-quality video content that is emotionally powerful, visually excellent, strategically clear, and optimized for audience consumption platforms.
• Oversee projects from concept through final delivery, including creative briefs, story development, scripting, interview planning, pre-production, field production, post-production, review, distribution planning, and performance analysis.
• Raise the standard for narrative structure, pacing, interviews, visuals, sound, music, graphics, editing, and overall creative quality to ensure distinctive, memorable, and human storytelling worthy of the university’s scale and impact.
• Guide the production of diverse video formats, including documentary-style storytelling, social video, YouTube content, brand campaigns, executive communications, live event content, paid media assets, rapid-response content, and platform-native series.
• Attract, hire, lead, coach, develop, and expand a team of videographers, editors, producers, and content creators, fostering a culture of creative excellence, accountability, collaboration, experimentation, and continuous improvement.
• Provide clear creative direction and constructive feedback to improve both the work and the team’s skills in storytelling, production judgment, technical proficiency, creative confidence, platform fluency, and strategic thinking.
• Assign work based on team strengths, workload, priorities, and development opportunities, creating an environment where talented individuals can do the best work of their careers.
• Develop repeatable systems for producing high-end signature work and timely platform-native content with clarity, consistency, and speed, including production calendars, workflows, creative review processes, vendor management, asset management, and quality standards.
• Partner closely with brand, social media, digital, earned media, executive communications, colleges, schools, units, athletics, agencies, freelancers, and external partners to align video operations with broader Marketing & Communications priorities.
• Manage external production partners, freelancers, agencies, and vendors as needed to ensure organized, efficient, and collaborative operations.
• Help build a stronger video presence across priority platforms (YouTube, social media, owned channels, paid media, events, and partner channels) by collaborating with social, digital, paid media, earned media, and analytics teams.
• Ensure videos are not only produced well but also launched, distributed, measured, and optimized effectively, understanding how elements like titles, thumbnails, hooks, pacing, retention, packaging, search, playlists, series development, and publishing cadence affect performance.
• Develop recurring formats, series, and platform-native storytelling approaches to grow audience engagement and make Texas A&M more memorable to key stakeholders.
• Use data and audience insights to refine creative decisions, distribution strategies, and content performance.
• Ensure all video content meets Texas A&M brand standards, accessibility standards, copyright requirements, privacy laws, media usage policies, and quality expectations.
• Oversee production budgets, resource allocation, equipment needs, vendor relationships, and project timelines to deliver high-quality work on time, on strategy, and on brand.
• Maintain high standards for digital asset management, including storage, tagging, retrieval, rights management, and long-term usability of video assets.

Requirements

• Bachelor’s degree in communications, journalism, film, media production, marketing, digital media, or a related field, or equivalent professional experience.
• Significant progressive experience in video production, content development, storytelling, journalism, documentary production, branded content, marketing, media, entertainment, sports, higher education, agency production, or a related creative field.
• Demonstrated ability to lead complex video projects from concept through final delivery.
• Strong portfolio of high-quality video storytelling across multiple formats and platforms.
• Experience leading, mentoring, supervising, or developing creative professionals.
• Excellent editorial judgment, creative instincts, writing ability, production discipline, and visual storytelling skills.
• Ability to manage multiple priorities, deadlines, stakeholders, and production workflows in a fast-moving environment.
• Strong understanding of how video performs across digital, social, and owned platforms.
• Strong interpersonal, organizational, and communication skills, with the ability to collaborate effectively with senior leaders, faculty, students, staff, alumni, external partners, and creative colleagues.
• Ability to travel independently to other and/or remote locations by driving and/or flying on commercial airlines.

Preferred Qualifications

• Experience serving as an executive producer, showrunner, senior producer, creative director, head of video, director of content, content strategist, or similar leadership role.
• Experience building, transforming, or scaling a video content team or production operation.
• Experience with YouTube strategy, audience development, social video, digital programming, recurring content series, or platform-native storytelling.
• Experience producing brand campaigns, documentary features, executive communications, live events, sports content, research storytelling, institutional storytelling, or reputation-building content.
• Experience working in or around higher education, journalism, athletics, agencies, entertainment, public institutions, mission-driven organizations, or large complex brands.
• Familiarity with performance analytics, content testing, platform optimization, content packaging, and audience growth strategies.
• Experience managing production budgets, vendors, freelancers, agencies, equipment, and creative resources.
• Familiarity with industry-standard production and post-production tools, including Adobe Premiere Pro, After Effects, Photoshop, Lightroom, DaVinci Resolve, or similar software.
• Knowledge of digital asset management systems and content distribution platforms.
• Drone photography or videography experience, FAA certification, photography experience, motion graphics experience, or advanced post-production skills.

Location: College Station, Texas. A cover letter, resume, and portfolio or link to portfolio are strongly recommended for review.