Executive Director, External Engagement - Los Angeles CA
What You Will Do
Let’s do this. Let’s change the world. In this vital role the Executive Director, External Engagement leads Amgen's strategy and execution across all external communications channels and stakeholder engagement platforms. This role is responsible for shaping how Amgen engages with media, influencers, digital audiences, and emerging communications ecosystems to advance corporate reputation, business priorities, and stakeholder trust.
Key Responsibilities
Develop and lead an integrated external engagement strategy that aligns earned, owned, shared, and emerging channels
Create innovative approaches to stakeholder engagement that strengthen Amgen's reputation and visibility
Identify opportunities to reach audiences through new platforms, technologies, and content formats
Serve as a strategic advisor to Corporate Affairs leadership and senior executives on external engagement trends and opportunities
Establish measurement frameworks and analytics that assess engagement effectiveness and business impact
Lead Amgen's global media relations strategy and execution
Build and maintain strong relationships with traditional, digital, trade, healthcare, financial, and emerging media outlets
Oversee proactive storytelling and reactive issues management
Guide media engagement strategies
Ensure consistent messaging and effective media engagement across the enterprise
Lead strategy and governance for Amgen's social media presence and digital engagement platforms
Drive audience growth, engagement, and content effectiveness across channels
Ensure digital platforms support business priorities, corporate reputation, and stakeholder engagement objectives
Partner across Corporate Affairs, Commercial, Medical, and Global Marketing functions to maximize impact and consistency
Develop and execute a comprehensive influencer engagement strategy across healthcare, science, policy, patient advocacy, business, and culture
Evaluate emerging influencer ecosystems and engagement models
Design scalable programs that increase reach, credibility, and audience engagement
Establish governance, measurement, and compliance frameworks for influencer partnerships
Monitor shifts in media consumption, audience behavior, technology, and platform evolution
Assess opportunities related to AI-enabled communications, creator ecosystems, podcasts, newsletters, digital communities, and future engagement channels
Pilot and scale innovative engagement approaches that position Amgen ahead of industry trends
Build capabilities that enable rapid adaptation to changing communications environments
Serve as an internal thought leader on the future of communications and stakeholder engagement
Lead and develop a high-performing team of communications professionals
Foster a culture of innovation, collaboration, accountability, and continuous learning
Build organizational capabilities in digital engagement, content strategy, analytics, and emerging communications practices
Manage agency relationships and external partners
Oversee budget planning and resource allocation